You will study a variety of aspects connected with the design, operation and analysis of a survey including:
- Research and literature review
- Defining survey objectives
- Sampling strategies, Questionnaire design
- Ethical considerations
- Data exploration & analysis
- Interpretation & communication of results
You will look at the theory and application of some of the most common statistical techniques such as confidence intervals, hypothesis testing (parametric & non-parametric), analysing associations/correlations, linear regression, ANOVER and estimation.

1. 60% Class Test assessing Learning Outcomes 3 & 4 and comprising of 2 equally weighted 1.5 hour class tests.
2. 40% report of 3,000 words (approx) assessing Learning Outcomes 1 & 2 describing how to conduct an attitude survey on a major scale and detailing the analysis, results and conclusions of an associated small pilot survey including the initial survey proposal within the appendices

Learning will take place via 24 hours of lectures (1 a week) and 48 hours of tutorial/practical time (2 a week). Lectures will provide students with a broad overview of the indicative content and the tutorial/practical sessions will allow students to practise the material covered in the lectures through problem solving and application.

Quanitative Data Analysis Using SPSS, OUP 2008, Pete Greasley, ISBN: 0-335-22305-2
SPSS Survival Manual, (5th Ed) OUP 2013, Julie Pallant, ISBN: 9780335262588
Designing Surveys, (3rd Ed) Sage 2013, Ronal Czaja & Johnny Blair, ISBN: 9781412997348
Discovering statistics using SPSS for Windows, Sage 2013, A Field, ISBN: 978-1-4462-4918-5
The basic practice of statistics, W.H. Freeman 2009, David S. Moore, ISBN: 1429224266

SPSS, Qualtrics

Prior study of CE61024-4 Introductory Statistics and Probability or equivalent.