Defining survey objectives- what are the aims of this survey?
Sampling strategies-who to ask, how many to ask, how to ask.
Questionnaire design (to include OMR and web based) and the use of various attitude scales to measure opinions and attitudes including reliability measures.
Data entry, exploratory data analysis and the presentation and interpretation of tables, percentages and descriptive statistics using a statistics package eg SPSS.
Introduction to sampling theory. Confidence intervals for means and proportions. Hypothesis testing (parametric & non-parametric).
Correlation and Regression.
Using graphical output to display results and relationships.
Report writing and presentation.

1. A single project involving a small scale survey on a topic of your choice, approved by the module leader, resulting in the submission of a written report. (100%) .Learning Outcomes 1-4. This report is to be of about 5000 words equivalent, or 15 sides of A4, including tables and charts.

1) Discovering Statistics using SPSS, Sage 2005, Andy Field, ISBN 0-7619-4452-4
2) Survey Research , Sage 1999, Roger Sapsford, ISBN 0761955283.

A knowledge of introductory statistics.
Disqualified Combination - CE63024-3 Survey Design and Analysis

SPSS.
Excel.
Internet.

The delivery method will be one hour lecture, a two hour practical/lab session using SPSS, and a one hour workshop.