Module Descriptors
SURVEY DESIGN AND STATISTICAL DATA ANALYSIS (E-LEARNING)
MATH70307
Key Facts
School of Creative Arts and Engineering
Level 7
15 credits
Contact
Leader: Emily Raeburn
Email: E.Raeburn@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 12
Independent Study Hours: 138
Total Learning Hours: 150
Assessment
- REPORT weighted at 25%
- REPORT -SECOND REPORT weighted at 75%
Module Details
Module Special Admissions Requirements
None
Module Resources
SPSS.
Excel.
Internet.
Learning material will be made available on Blackboard VLE.
Excel.
Internet.
Learning material will be made available on Blackboard VLE.
Module Learning Strategies
On-line resources and a core text will demonstrate and explain the core statistical concepts and techniques and will develop knowledge in the use of a suitable statistical package. The learning process will be supplemented by integrated exercises to provide an opportunity to practise the techniques and help reinforce understanding.
In approaching the assessment, students are required to show the tutor sections of their work regularly. This will allow the tutor to give formative feedback throughout the development of the assessment and aid understanding. Throughout to support the assignment examples and similar case studies will be provided to aid the student in developing their thinking.
Email backup support will also be available.
In approaching the assessment, students are required to show the tutor sections of their work regularly. This will allow the tutor to give formative feedback throughout the development of the assessment and aid understanding. Throughout to support the assignment examples and similar case studies will be provided to aid the student in developing their thinking.
Email backup support will also be available.
Module Indicative Content
Defining survey objectives- what are the aims of this survey?
Sampling strategies-who to ask, how many to ask, how to ask.
Questionnaire design (to include OMR and web based) and the use of various attitude scales to measure opinions and attitudes including reliability measures.
Data entry, exploratory data analysis and the presentation and interpretation of tables, percentages and descriptive statistics using a statistics package e.g. SPSS.
Introduction to sampling theory. Confidence intervals for means and proportions. Hypothesis testing (parametric & non-parametric).
Correlation and Regression.
Using graphical output to display results and relationships.
Report writing and presentation.
Sampling strategies-who to ask, how many to ask, how to ask.
Questionnaire design (to include OMR and web based) and the use of various attitude scales to measure opinions and attitudes including reliability measures.
Data entry, exploratory data analysis and the presentation and interpretation of tables, percentages and descriptive statistics using a statistics package e.g. SPSS.
Introduction to sampling theory. Confidence intervals for means and proportions. Hypothesis testing (parametric & non-parametric).
Correlation and Regression.
Using graphical output to display results and relationships.
Report writing and presentation.
Module Additional Assessment Details
1. Report 25% assessing learning outcome 1 devising a research specification giving details of how you would conduct a survey of your choice on a major scale and briefly discuss the ethics of conducting this research.
2. Report 75% assessing Learning Outcomes 2 - 4 detailing the analysis, results and conclusions of the survey.
Report 2 will be the final assessment point.
2. Report 75% assessing Learning Outcomes 2 - 4 detailing the analysis, results and conclusions of the survey.
Report 2 will be the final assessment point.
Module Texts
1) Quantitative Data Analysis Using SPSS, OUP 2008, Pete Gresley, ISBN-10:0-335-22305-2
2) SPSS Survival Manual, 3rd Ed, OUP 2007, Julie Pallant, ISBN-10: 0-335-22366-4
3) Discovering Statistics Using SPSS, Sage 2005, Andy Field, ISBN: 0-7619-4452-4
4) Designing Surveys, Sage, 2005, Ronal Czaja & Johnny Blair, ISBN: 0-7619-2746-8
5) Improve your Maths, Addison-Wesley, 1998, G Bancroft & M Fletcher, ISBN: 0-7619-5755-3
2) SPSS Survival Manual, 3rd Ed, OUP 2007, Julie Pallant, ISBN-10: 0-335-22366-4
3) Discovering Statistics Using SPSS, Sage 2005, Andy Field, ISBN: 0-7619-4452-4
4) Designing Surveys, Sage, 2005, Ronal Czaja & Johnny Blair, ISBN: 0-7619-2746-8
5) Improve your Maths, Addison-Wesley, 1998, G Bancroft & M Fletcher, ISBN: 0-7619-5755-3