Module Descriptors
BUSINESS, INNOVATION AND ENTERPRISE IN ENGINEERING
MECH50482
Key Facts
Digital, Technology, Innovation and Business
Level 5
15 credits
Contact
Leader: Peter Ogrodnik
Email: P.J.Ogrodnik@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
- PORTFOLIO weighted at 100%
Module Details
Module Resources
Design studio for group work.
Visiting lecturers
Visiting lecturers
Module Texts
Stutely R (2006) The Definitive Business Plan: The Fast Track to Intelligent Business Planning for Executives and Entrepreneurs: Financial Times/ Prentice Hall, ISBN: 0273710966
Walsh, C (2008) Key Management Ratios: Financial Times/ Prentice Hall: ISBN: 0273719092
Frost and Sullivan Business Reports applicable to the case study.
Walsh, C (2008) Key Management Ratios: Financial Times/ Prentice Hall: ISBN: 0273719092
Frost and Sullivan Business Reports applicable to the case study.
Module Learning Strategies
Targeted lectures by academic staff will be supported by guest lectures from relevant agencies and external bodies. A group case study will enable students to explore and synthesise the knowledge uncovered. It is expected that external bodies will work with the groups.
1 hour per week lecture (some by visiting lecturers).
2 hours per week group based activity (that may incorporate presentations from visiting lecturers).
1 hour per week lecture (some by visiting lecturers).
2 hours per week group based activity (that may incorporate presentations from visiting lecturers).
Module Additional Assessment Details
100% in course assessment (Learning outcomes 1 and 2) based on a portfolio of work based on a case study exploring the development of a new, innovative company; culminating in an exposition of the business plan.
Module Indicative Content
The indicative content falls into three categories
Business Practice:
- Team work: team structures and natural life, identifying team member strengths and weakness.
- Business planning: standard accounting reports, business plans, cost estimation, project management.
- Finance: accounts, taxation, loans, grants, venture capital and PLC.
- Understanding the impact and roles of EU directives, relevant ISO standards and international cross-references.
Innovation:
- Product Life cycles: bath tub curve, product life extension through innovation
- Sources of ideas: me-2 versus me-only, market cannibalism; need. Ideas generation methods: focus groups, group methods, individual methods.
- Understanding the difference between marketing and sales; understanding the link between market intelligence and new product development.
- Communication with customers and clients.
Enterprise and entrepreneurship:
- Being entrepreneurial; within a business, as an employee, as a manager.
- Starting your own business
- Understanding government agendas and special initiatives; putting them into context with relation to engineering practice.
- Presentations and pitches.
Business Practice:
- Team work: team structures and natural life, identifying team member strengths and weakness.
- Business planning: standard accounting reports, business plans, cost estimation, project management.
- Finance: accounts, taxation, loans, grants, venture capital and PLC.
- Understanding the impact and roles of EU directives, relevant ISO standards and international cross-references.
Innovation:
- Product Life cycles: bath tub curve, product life extension through innovation
- Sources of ideas: me-2 versus me-only, market cannibalism; need. Ideas generation methods: focus groups, group methods, individual methods.
- Understanding the difference between marketing and sales; understanding the link between market intelligence and new product development.
- Communication with customers and clients.
Enterprise and entrepreneurship:
- Being entrepreneurial; within a business, as an employee, as a manager.
- Starting your own business
- Understanding government agendas and special initiatives; putting them into context with relation to engineering practice.
- Presentations and pitches.
Module Special Admissions Requirements
Disqualified combination with CE20047-6 Enterprise and Entrepreneurship