100%. Coursework comprising of two equally weighted assessments.
Assessment 1: A 3000 word report documenting and assessing learning outcomes 1, 2 and 3
Assessment 2: A Portfolio of design materials and relevant personal development information assessing learning outcome 6. This also includes an oral and visual presentation assessing learning outcomes 4, 5 and 7. This 3000 word assignment will utilise graphics to convey ideas where possible, may be offset against word count as will the presentation.

A series of lectures will introduce the various technical, philosophical and practical considerations associated with the design industry. (1 hour per week). These may also include short activities to demonstrate principles, visiting practitioners and introduction to the variety graduate design routes.
During the tutorial sessions, students will apply, analyse, discuss and communicate the design considerations that will have been introduced. (1 hour per week).

Product Design and Development, Karl Ulrich & Steven Eppinger, (2007) McGraw-Hill Higher Education, ISBN: 0071259473
The Art Of Innovation, Kelley & Litt, (2002) Profile Books, ISBN: 186197583X
Design of Business: Why Design Thinking is the Next Competitive Advantage, Roger L. Martin, (2009) Harvard Business School Press ISBN:1422177807
Smart Green: How to Implement Sustainable Business Practices in Any Industry - and Make Money, Jonathan Estes (2009) John Wiley & Sons ISBN: 0470387793
Successful Presentation Skills, Andrew Bradbury, (2000) Kogan Page, ISBN: 0749432594
Top of Form The Visual Display of Quantitative Information, (2001) Edward R.Tufte, Graphics Press USA, ISBN 0961392142

Graphic Software: Adobe Photoshop and Flash

None.

Design as a profession: An introduction into the varied range of design and manufacture careers. Working for others to develop a career, or as a freelancer, or setting up a design focussed company.
Case studies of design industries and practice: Exposure to working professionals from a variety of design fields. Funding and commercialisation considerations for successful design development.
Ideas: Intellectual property, niche recognition and product adaptation. Planning and organising a design strategy. Controlling quality. Continuous improvement and problem solving. Continual research and development. Calculating risks and rewards.
Comparative analysis, products or design industries from different eras.
Design futures, competitive strategies, different design philosophies for successful design innovation. Further environmental, social and ethical issues and consumer products including sustainability. Manufacturing location and logistics with balance of cost, ethics and control management. Recognition of innovation trends through case study.
Good design: longevity and quality etc, Dieter Rams design philosophy
Maximising potential: Recognising and communicating key personal and academic strengths
Visual design: Understanding and practising a range of graphical communication methods to optimise clarity of information.
Analysis of displays: Apply knowledge gained to critically examine live exhibition displays.
Graphic technologies: Creating electronic and physical displays using available equipment to a professional standard.

Staffordshire Graduate: Understanding of global issues and their place in the global economy. Understanding of enterprise and entrepreneurship. Work-ready and employable. Skills of problem solving and creation of opportunities.