Module Descriptors
INTRODUCTION TO TOURISM AND EVENTS
MKTG40114
Key Facts
Faculty of Business, Education and Law
Level 4
15 credits
Contact
Leader: Linda Phillips
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
  • ASSIGNMENT weighted at 100%
Module Details
Module Learning Strategies
The learning strategy for this module requires students to commit 150 learning hours (including assessment). Of this there will be 36 hours of class support and 114 hours of independent and self directed study. Learning support material will be provided for the module.
Lectures will provide students with a broad overview of the indicative content of the module. Tutorial support ativities will include individual and group activities, discussions and case study analysis
Module Resources
Library
The Internet
Blackboard
TV and DVD
Module Additional Assessment Details
Details:- The individual 1500 word assignment will assess all Learning Outcomes
Module Texts
Bowdin, G et al (2006) Events Management. 2nd edition. Elsevier
Cooper, C., Fletcher, J., Fyall, A., Gilbert, D. and Wanhill, S. (2005). Tourism Principles and Practice. Third edition. Harlow, Pearson Education Ltd.
Page, S.J. (2006). Tourism Management. Managing for Change. Second edition. Elsevier
Page, S., and Connell, J. (2006). Tourism: a Modern Synthesis. Second edition. London, Thomson Learning.
Shone A & Parry B (2004) Successful Event Management A practical handbook. Second edition. Thomson


Module Indicative Content
The purpose of this module is to provide students with an understanding of tourism and events. The focus of the
module will be on introducing tourism and events. For events this will include definitions, an outline of the different types of events and the structure of the industry. Issues surrounding the impacts of events and their role in event tourism will also be considered.
For tourism the structure of the industry will be examined including its principal sectors and the inter-relationships between them. The module will also explore the role of government and tourism organizations.