The purpose of this module is to provide students with an introduction to the events industry. This will include an examination of events and festivals including definitions, and outline of the different types of events and the structure of the events industry. The event consumer and the event experience. Issues surrounding the impacts of events and their role in event tourism will also be considered. The module will introduce aspects of event management and investigate trends and issues in the sector.

The learning strategy for this module requires students to commit 150 learning hours (including assessment). Of this, There will be 36 hours of class support and 114 hours of independent and self directed study.
Lectures will provide students with a broad overview of the indicative content of the module. Tutorial support activities will include individual and group activities, discussions and case study analysis
24 hours of formal lectures/ large group activity
12 hours of tutorials

Library, internet

Allen, J., O'Toole, W. McDonnell, I and Harris, R (2005) Festival and Special Event Management. Third edition. Wiley
Bowdin, G. et al (2006) Events Management. 2nd edition. Elsevier
Shone, A. & Parry, B (2004) Successful Event Management A practical handbook. Second edition. Thomson

Details - An assignment length 1500 words weighted at 100% which will test all learning outcomes