Details:- The individual 1500 word assignment will assess all Learning Outcomes

Bowdin, G et al (2006) Events Management. 2nd edition. Elsevier
Shone A & Parry B (2004) Successful Event Management A practical handbook. Second edition. Thomson
Swarbrooke J & Horner S (2001) Business Travel & Tourism. Butterworth Heinemann

Library
The Internet

The learning strategy for this module requires students to commit 150 learning hours (including assessment). Of this, there will be 36 hours of class support and 114 hours of independent and self directed study.
Lectures will provide students with a broad overview of the indicative content of the module. Tutorial support activities will include individual and group activities, discussions and case study analysis
24 hours of formal lectures/large group activity
12 hours of tutorials.

The purpose of this module is to provide students with an introduction to the events industry. This will include an examination of events including definitions, an outline of the different types of events and the structure of the events industry. Issues surrounding the impacts of events and their role in event tourism will also be considered. The module will introduce aspects of event management and investigate trends and issues in the sector. Topics covered in the module will be drawn from: What are events - Types of events e.g. festivals, religious and sacred, cultural, commercial, political, special: mega events, hallmark events. Importance in terms of political, economic, socio-cultural and environmental considerations. Impact of events, role in tourism. An overview of planning and organisation requirements