Module Descriptors
INTRODUCTION TO TRAVEL AND TOURISM
MKTG40234
Key Facts
Faculty of Business, Education and Law
Level 4
15 credits
Contact
Leader: Linda Phillips
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
  • ASSIGNMENT weighted at 100%
Module Details
Module Texts
Page, SJ (2003) Tourism Management: Managing for Change. Butterworth Heinemann. Oxford
Page, SJ (2001) Tourism: A Modern Synthesis. London
Cooper, C et al (2005) Tourism Principles and Practice, 3rd edition.
Holloway, JC (2002) The Business of Tourism, 6th edition.
Module Additional Assessment Details
An individual 1500 word assignment (Tests All Learning Outcomes)
Module Indicative Content
The purpose of the module is to provide students with an understanding of tourism. The focus of the module will be on introducing travel and tourism, identifying the key developments and trends in the industry. The structure of the industry will also be examined, including its principal sectors, and the inter-relationships between them. The module will also explore the role of national, international governments and tourism organisations

Topics covered in the module will be drawn from: introduction to tourism, definitions and concepts; development and evolution of tourism; the legal environmental framework of tourism; factors facilitating the growth of travel and tourism; structure of the tourism industry including private, public and voluntary sectors and the interrelationships, links and partnerships between each sector; Leipers tourist system and channels of distribution; Role of local regional, national and European government and tourism organisations; tourism motivation, behaviour and typologies.
Module Learning Strategies
The learning strategy for this module requires students to commit 150 learning hours (including assessment). Of this, there will be 36 hours of class support and 114 hours of independent and self directed study. Learning support material will be provided for the module.
Lectures will provide students with a broad overview of the indicative content of the module. Tutorial support activities will include individual and group activities, discussions and case study analysis.

Module Resources
Library, internet, TV and video