Module Descriptors
INTRODUCTION TO TOURISM
MKTG40238
Key Facts
School of Justice, Security and Sustainability
Level 4
15 credits
Contact
Leader: Linda Phillips
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
  • ASSIGNMENT weighted at 100%
Module Details
Module Indicative Content
The purpose of the module is to provide students with an understanding of tourism. The focus of the module will be on introducing tourism, identifying the key developments and trends in the industry. The structure of the industry will also be examined, including its principal sectors, and the inter-relationships between them. The module will also explore the role of national governments and tourism organisations.
Module Learning Strategies
The learning strategy for this module requires student to commit 150 learning hours (including assessment). If this, there will be 36 hours of class support and 114 hours of independent and self directed study. Learning support material will be provided for the module. Lectures will provide students with a broad overview of the indicative content of the module. Tutorial support activities will include individual and group activities, discussions and case study analysis.
Module Resources
Library, internet
Module Texts
Cooper, C., Fletcher, J.,Fyall, A., Gilbert, D. and Wanhill, S. (2005) Tourism Principles and Practice. Third edition. Harlow, Pearson Education Ltd
Page, S.J. (2009) Tourism Management. Managing for Change. Third edition. Elsevier
Page, S. and Connell, J. (2006). Tourism: A Modern Synthesis, Second edition. Thomson Learning
Module Additional Assessment Details
Details - An assignment length 1500 words weighted at 100% which will test all learning outcomes