The learning strategy for this module requires students to commit 300 learning hours (including assessment). Of this, There will be 72 hours of class support and 228 hours of independent and self directed study.
Lectures will provide students with a broad overview of the indicative content of the module. Tutorial support activities will include individual and group activities, discussions and case study analysis

Theme one - Introduction to Tourism

This section of the module will provide students with an understanding of tourism. The focus will be on introducing tourism, identifying the key developments and trends in the industry. The structure of the industry will also be examined, including its principal sectors, and the inter-relationships between them. The module will also explore the role of national governments and tourism organisations. Key areas will include:

. Introduction to Tourism, definitions and concepts, the tourism system
. Tourism Demand: Motivation
. Segmentation
. Tourism Supply: Transport
. Accommodation
. Travel intermediaries: tour operators and travel retailers
. Visitor attractions
. Management of tourism
. Public sector and tourism

Theme two - Introduction to Events

This section of the module will provide students with an introduction to events. This will include an examination of events and festivals including definitions, an outline of the different types of events and the structure of the events industry. The event consumer and the event experience. Issues surrounding the impacts of events and their role in event tourism will also be considered. The module will also introduce business tourism including conferences, exhibitions, corporate travel, meetings and incentives. This will include an examination of demand and supply characteristics, key developments and trends in the industry. The module will also include the planning and organisation of conference and exhibitions. It will introduce aspects of event management and investigate trends and issues in the sector. Key areas will include:

. Introduction to events and festivals, what are events?
. The events business: supply and suppliers, the events industry
. The impact of events
. The event consumer, consumer behaviour, attendee and performer behaviour
. Business tourism, definitions and concepts
. Conferences including planning
. Exhibitions
. Corporate travel meetings and incentives
. An overview of event management and organisation

A range of resources, including, University library and IT facilities, the Internet, journals and databases

Introduction to Tourism and Events

For their assessment students will be required to put together a tour package based on the information obtained from the exhibition and present this in teams as their main assessment. They will record and reflect their experience of the exhibition and interaction with the industry as part of their PDP portfolio. Students will produce a written assignment based on a given event scenario.

In summary

Assignment one - Tourism
Individual written report (50%) 1500 words
Learning Outcomes 2 and 3

Assignment two - Events
Individual written assignment (50%) 1500 words
Learning outcome 1 and 3

Allen, J., O'Toole, W. McDonnell, I and Harris, R (2008) Festival and Special Event Management. Fourth edition. Wiley
Bowdin, G. et al (2011) Events Management. Third edition. Elsevier
Cooper, C., Fletcher, J.Fyall, A., Gilbert, D. and Wanhill, S. (2008) Tourism Principles and Practice. Fourth edition. Harlow, Pearson Education Ltd
Page, S.J. (2009) Tourism Management. Managing for Change. Third edition. Elsevier