The learning strategy for the module requires students to commit 150 learning hours, of this there will be 38 hours of class support and 112 hours of independent and self directed study.

Lectures, Seminars/tutorials.
Web-based tasks
Team work within workshops and tutor teams
Research based tasks, e.g. information searches, surveys etc.
Independent study using learning materials
Personal Development Planning
Peer contact, discussion and/or study teams.

Topics will be drawn from

- The role and scope of marketing
- Marketing Processes
- Segmentation analysis of markets for targeting and positioning purposes
- Various component parts of the marketing mix including, products and branding, pricing issues, distribution and the use of promotions
- International market.

You will need access to these resources:

The VLE (NETED)
The Internet
Word Processing software for use in the coursework
Printed and electronic journals.

Details - A case study and its report of 1500 marketing plan words weighted at 50%.
A file of evidence weighted 50%

Case study and its report (Learning outcomes 1,2,3,4)

To pass this module student must obtain 40% marks.

Core Text
Kotler, Philip, G. Armstrong, V. Wong, J. Saunders (2007), Principles of Marketing, London: Prentice Hall (5th Edition).approach. 4th ed. Prentice Hall.

Recommended Text
Brassington, Frances, Pettitt, Stephen, 2007, Essential of Marketing, 2nd Edition
Jobber, David and Fahy, John (2003), ¿Foundations of Marketing¿, published by McGraw-Hill Education.
Adcock D, Bradfield R, Halborg A and Ross C (1998), Marketing - Principles and Practice, London, Pearson Education