Topics will be drawn from

- The commercial environment and e-commerce business models
- Electronic transaction and Impact of EDI on supply chain
- Quality control in e-business operations
- Security mechanisms and trust
- Role of advertising and promotion
- Branding and creative aspect of advertising
- Promotion techniques
- Promotion strategies
- Measurement of the impact of promotion strategy

The learning strategy for the module requires students to commit 300 learning hours, of this there will be 75 hours of class support and 225 hours of independent and self directed study.

Lectures, Seminars/tutorials.
Team work within workshops and tutor teams
Research based tasks, e.g. information searches, surveys etc.
Independent study using learning materials
Personal Development Planning
Peer contact, discussion and/or study teams.

For each topic, students will engage in preparation and reading prior to each seminar. Students will be asked to share their reading of the topic through discussion with their peer group, present their findings to the seminar group and provide feedback to other students

You will need access to these resources:

The VLE (NETED)
The Internet
Word Processing software for use in the coursework
Printed and electronic journals.

Core Text
Turban, E. et al (2010)Electronic Commerce: A Managerial Perspective, 6th Ed., Prentice Hall
Shimp, T., (2008) Integrated Marketing Communications in Advertising and Promotion, 8th Ed. Thomson.

Recommended Text
Fill, C., (2009) Marketing Communications: Interactivity, Communities and Content, 5th Ed., Pearson.
Rowley, J. (2002) E-Business: Principles and Practice, Palgrave.

Details - A 2000 words product launch strategy weighted at 75%.
A file of evidence 25%

Assignment (Learning outcomes 1,2 and 3)
Launch plan and file of evidence (Learning outcomes1,2,3, 4 and 5)

To pass this module student must obtain 40% marks.