A 12 page assignment, of three tasks, based on a given scenario and an organisation of choice.

Marketers need to communicate effectively with internal stakeholders and customers. This module will provide you with the skills to assist in developing communications to build sustainable relationships.

This module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning.

Unit 1: Internal marketing

Know how to build cross-functional relationships (15%)
Understand how to harness resources to deliver effective marketing solutions (10%)
Unit 2: Value proposition

Create effective communications to deliver value to customers (15%)
Understand product and brand management (20%)
Unit 3: Marketing communications

Understand the components of the marketing communications mix (20%)
Develop integrated marketing communications (20%)

The module provides an understanding of internal and external effective communication and building long-term relationships and delivering customer value. You will study the importance of planning integrated communication and identify how brand management can be incorporated within an organisation to enable delivery of customer value.