The Diploma in Digital Marketing units are assessed by assignments.

Marketing and Consumer Behaviour (20 credits)
The Marketing and Consumer Behaviour unit covers the theories and techniques of research and consumer behaviour and their application to marketing communications. This unit is designed for individuals without previous marketing qualifications. Exemptions from this unit are available if you have an appropriate marketing qualification. For more information on exemptions, e-mail cam@cim.co.uk.

Learning Outcomes
Explain the role of the marketing plan and communications plan within the context of the organisation’s strategy and culture.
Outline the principles of marketing research, how data can be obtained through both primary and secondary methods and the strengths and weaknesses of qualitative and quantitative approaches.
Describe the marketing planning process and the links between each stage of the process.
Explain the role of marketing communications and how the tools of the communications mix can be coordinated effectively.
Develop marketing communication plans and brand support activities based on an understanding of the salient characteristics of the target audience.
Explain the importance of developing long term relationships with customers, channel members, agencies and other stakeholders and transfer such knowledge to the development of marketing communication activities.
Assess various methods of evaluating, measuring and controlling tools in the marketing communications mix.
Recommend suitable methods to influence the relationships an organisation has with its customers, any marketing channel partners and other stakeholders, using marketing communications.
An exemption is available for this unit if you have previous relevant marketing qualifications. The unit exemption is subject to approval from the CIM Awarding Body and incurs an £85 fee

Face-to-face learning - We fully understand the time challenges of working life. Studying part time at evening classes or weekends can help get the right balance.

Distance learning - You can study remotely, with access to tutors and important resources via phone, e-mail and web.

Blended learning - This increasingly popular option allows you to complete your qualification through intensive online learning which is supported by prepared material, tutorials and face-to-face workshops

You will be expected to complete approximately 400 hours of work for this level of qualification. This will consist of personal study, guided learning with your tutor or online learning..

All candidates must have achieved at least one of the following:
Suitable competence in a marketing communications role.
Any general Bachelor's or Master's degree.
A CIM Introductory or Foundation Certificate in Marketing (Level 2 or 3).
An NVQ or SVQ Level 4 in any other subject (UK – equivalent to NGF Level 4 and above).
An International Baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4.
If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:

IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
Cambridge Certificate of Advanced English grade B or above.
CIM will consider other equivalent alternatives.