Module Descriptors
DIGITAL MARKETING ESSENTAILS
MKTG40302
Key Facts
Faculty of Business, Education and Law
Level 4
0 credits
Contact
Leader: Angela Lawrence
Email: Angela.Lawrence@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities:
Independent Study Hours:
Total Learning Hours:
Assessment
- ASSIGNMENT weighted at 100%
Module Details
ASSESSMENT DETAILS
The Diploma in Digital Marketing units are assessed by assignments.
INDICATIVE CONTENT AND LEARNING OUTCOMES
The Digital Marketing Essentials unit covers the campaign tools, their application and monitoring.
Learning Outcomes
Explain the importance of digital campaign tools, planning, implementing and monitoring digital marketing.
Explain the role of the essential elements of digital campaigns and describe the links between each technique.
Explain how digital media channels can be co-ordinated to make them more effective than when used individually.
Discuss how digital communications campaigns can be evaluated.
Recommend improvements to a specified digital communications campaign.
Explain how digital communications campaigns can be measured and monitored effectively.
Learning Outcomes
Explain the importance of digital campaign tools, planning, implementing and monitoring digital marketing.
Explain the role of the essential elements of digital campaigns and describe the links between each technique.
Explain how digital media channels can be co-ordinated to make them more effective than when used individually.
Discuss how digital communications campaigns can be evaluated.
Recommend improvements to a specified digital communications campaign.
Explain how digital communications campaigns can be measured and monitored effectively.
LEARNING STRATEGIES
Face-to-face learning - We fully understand the time challenges of working life. Studying part time at evening classes or weekends can help get the right balance.
Distance learning - You can study remotely, with access to tutors and important resources via phone, e-mail and web.
Blended learning - This increasingly popular option allows you to complete your qualification through intensive online learning which is supported by prepared material, tutorials and face-to-face workshops.
You will be expected to complete approximately 400 hours of work for this level of qualification. This will consist of personal study, guided learning with your tutor or online learning.
Distance learning - You can study remotely, with access to tutors and important resources via phone, e-mail and web.
Blended learning - This increasingly popular option allows you to complete your qualification through intensive online learning which is supported by prepared material, tutorials and face-to-face workshops.
You will be expected to complete approximately 400 hours of work for this level of qualification. This will consist of personal study, guided learning with your tutor or online learning.
SPECIAL ADMISSION REQUIREMENTS
All candidates must have achieved at least one of the following:
Suitable competence in a marketing communications role.
Any general Bachelor's or Master's degree.
A CIM Introductory or Foundation Certificate in Marketing (Level 2 or 3).
An NVQ or SVQ Level 4 in any other subject (UK – equivalent to NGF Level 4 and above).
An International Baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4.
If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:
IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
Cambridge Certificate of Advanced English grade B or above.
CIM will consider other equivalent alternatives.
Suitable competence in a marketing communications role.
Any general Bachelor's or Master's degree.
A CIM Introductory or Foundation Certificate in Marketing (Level 2 or 3).
An NVQ or SVQ Level 4 in any other subject (UK – equivalent to NGF Level 4 and above).
An International Baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4.
If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:
IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
Cambridge Certificate of Advanced English grade B or above.
CIM will consider other equivalent alternatives.