The Diploma in Digital Marketing units are assessed by assignments.

The Digital Marketing Planning unit covers the fundamental digital marketing planning concepts. You'll learn the key factors involved with the implementation, measurement and evaluation of successful plans. The unit will address issues such as relationship marketing, permission and consumer concerns around privacy, trust and security.

Learning Outcomes
Appraise different planning approaches and marketing environmental factors that influence online marketing activity.
Review the similarities and differences between digital and traditional marketing concepts and applications.
Discuss key stages in online development using relevant business models.
Analyse the ways in which the Internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment.
Review the importance of target marketing and emerging digital buyer behaviour characteristics and how organisations can respond to meet changing behaviour and expectations.
Apply relevant tools and concepts from this unit to design, measure and monitor an annual online digital marketing plan

Face-to-face learning - We fully understand the time challenges of working life. Studying part time at evening classes or weekends can help get the right balance.

Distance learning - You can study remotely, with access to tutors and important resources via phone, e-mail and web.

Blended learning - This increasingly popular option allows you to complete your qualification through intensive online learning which is supported by prepared material, tutorials and face-to-face workshops.

You will be expected to complete approximately 400 hours of work for this level of qualification. This will consist of personal study, guided learning with your tutor or online learning.

All candidates must have achieved at least one of the following:
Suitable competence in a marketing communications role.
Any general Bachelor's or Master's degree.
A CIM Introductory or Foundation Certificate in Marketing (Level 2 or 3).
An NVQ or SVQ Level 4 in any other subject (UK – equivalent to NGF Level 4 and above).
An International Baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4.
If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:

IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
Cambridge Certificate of Advanced English grade B or above.
CIM will consider other equivalent alternatives.