1. A Group Report ; this will comprise of a Marketing Plan for the launch of the new product including an introduction covering the creative process supporting the initial idea for the new product or service, and an outline costing (50%) . Length 3000 words

2. A Group presentation based on an outline marketing plan for the launch of the new product. Length 20 minutes in total (25%). Completed in Week 12.

3. An Individual Class Test. 25%.

Formative Assessments
Group Report - Outline feasibility study for proposed new product. To include an outline linked to available resources or potential resources. Week 6

The content of the module is drawn from 4 themes as follows;
Theme 1 ; Creativity, Innovation and Design. This addresses
. The concept of innovation and creativity.
. New product, service
. Enterprise development.

Theme 2 - Environment and Development. Developing the idea in the environmental context. Addressing areas that may include ;
. Feasibility and financials.
. Financial analysis,
. Market research,
. Operational issues
. Resource implications.

Theme 3 - Delivery to the market. Introduction to the foundations of marketing fundamentals to the launch of a new product, service or enterprise. This will include;
. Marketing as a business function.
. Consumer behaviour
. Segmentation
. Marketing mix
. New and emergent social communications and networks.

Theme 4 - Feasibility and future growth. This provides an introduction to this concept for development at Level 5 and beyond and addresses ;
. Fundamental concepts of developing a business
. Introduction to basic business formats.
. Introduction to strategy.

1. UNDERSTAND HOW THE IDEA GENERATION PROCESS CAN LEAD TO INNOVATIVE AND CREATIVE ENTREPRENEURIAL OPPORTUNITIES.
Enquiry

2. UTILISE PROBLEM SOLVING AND DECISION MAKING SKILLS IN DEVELOPING AND EVALUATING INNOVATIVE AND CREATIVE BUSINESS PROPOSITIONS.
Application

3. UNDERSTAND AND DEMONSTRATE HOW A TAILORED A MARKETING MIX CAN REACH AND APPEAL TO AN IDENTIFIED TARGET SEGMENT/S FOR A NEW PRODUCT OR SERVICE.
Communication
Knowledge & Understanding

4. MEASURE SUCCESS - IDENTIFY CRITERIA FOR SUCCESS AND THE IMPACT OF SUCCESS ON PROFITABILITY AND VIABILITY; LEADING TO A CONSIDERATION OF OPTIONS FOR THE FUTURE - GROWTH V SUSTAINABILITY.
Analysis
Enquiry

Students will engage with:
. a mix of lectures/ tutorials/ large and small group activities, plus self directed learning. Learning support material will be provided for independent /self directed learning.
. participation in group activities, including presentations and peer assessment
. directed reading
. undertake their own (contemporary) research
. Guest speakers
. Formative assessment will involve online tests.
. Workshops
. Poster design
. Technology supported activities (e.g. chat rooms, blogs, forums)

A range of resources, including, University library and IT facilities, the Internet, journals and databases

FOR INTERNATIONAL COLLABORATIVE PARTNERS ONLY.

Baines P, Fill C and Page K, (2011) Marketing, 2nd Edition, Oxford OUP, 978-0-19-957961-7
Blundel R, Lockett N (2011) Exploring Entrepreneurship Oxford OUP 978-0-19-921155-5
Conway S , Steward F (2009) Managing and Shaping Innovation Oxford OUP 978-0-19-926226-7