Module Descriptors
BUSINESS SKILLS 1
MKTG40306
Key Facts
Digital, Technology, Innovation and Business
Level 4
15 credits
Contact
Leader: Paul Dobson
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
  • ASSIGNMENT - SECOND ASSIGNMENT weighted at 25%
  • GROUP PRESENTATION weighted at 25%
  • DEVELOPMENT PLAN weighted at 25%
  • ASSIGNMENT weighted at 25%
Module Details
ASSESSMENT DETAILS
25% HR Assignment of 500 words, assessing LO 2
25% Numeracy Assignment, assessing LO2
25% Marketing Presentation & Slides, assessing LO1
25% Personal Development Plan, assessing LO's 1 and 2
INDICATIVE CONTENT
The aim of this module is to provide students with an introduction to the study and transferrable skills necessary for the satisfactory completion of a higher education business course and subsequent employment and career development. In particular, the module will focus on communication and presentation skills and techniques. Personal Development Planning will also be introduced and developed.
Topics will be drawn from: Understanding self and using the niversity learning facilities, including Study Skills; research skills and developing lines of enquiry and argument; essential literacy and numeracy skills for HE and employment; working in groups and developing team awareness; managing time and effective meeting management; presentation techniques and skills.
LEARNING OUTCOMES
1. DEMONSTRATE COMPETENCE IN THE USE OF WRITTEN AND ORAL COMMUNICATION SKILLS USING A RANGE OF TECHNIQUES AND TECHNOLOGY.
Communication
Learning

2. INITIATE THE COMPILATION OF A PERSONAL DEVELOPMENT PLAN.
Learning
Reflection

LEARNING STRATEGIES
A combination of lectures and tutorials/workshops. Where necessary, students will be encouraged to utilise the University Study Skills support programme to increase student confidence in written and numeracy skills.
RESOURCES
IT Network
Information and Library Resources
TV/DVD
SPECIAL ADMISSIONS REQUIREMENTS
FOR INTERNATIONAL COLLABORATIVE PARTNERS ONLY
TEXTS
Cottrell, S. (2011) Critical Thinking Skills: Developing Effective Analysis and Argument, Palgrave:
Basingstoke
Cottrell, S. (2010) Skills for success: Personal development and employability, Palgrave, Basingstoke
Maylor, H. (2010) Project Management (Fourth Edition - media), Pearson Education, Harlow, England
Trought, F. (2011) Brilliant Employability Skills: How to stand out from the crowd in the graduate job
market. Prentice Hall
Van Emden, J. and Becker, L.(2010) Presentation skills for students, Palgrave, Basingstoke