Module Descriptors
THE TOURISM INDUSTRY
MKTG40308
Key Facts
School of Justice, Security and Sustainability
Level 4
15 credits
Contact
Leader: Linda Phillips
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
  • ASSIGNMENT weighted at 100%
Module Details
ASSESSMENT DETAILS
The 1500 word Assignment will assess all Learning Outcomes.
INDICATIVE CONTENT
The purpose of the module is to provide students with an understanding of tourism. The focus of the module will be on introducing travel and tourism, identifying the key developments and trends in the industry. The structure of the industry will also be examined, including its principal sectors, and the inter-relationships between them. The module will also explore the role of national, international governments and tourism organisations

Topics covered in the module will be drawn from: introduction to tourism, definitions and concepts; development and evolution of tourism; the legal environmental framework of tourism; factors facilitating the growth of travel and tourism; structure of the tourism industry including private, public and voluntary sectors and the interrelationships, links and partnerships between each sector; Leipers tourist system and channels of distribution; Role of local regional, national and European government and tourism organisations; tourism motivation, behaviour and typologies.
LEARNING OUTCOMES
1. DEMONSTRATE KNOWLEDGE AND UNDERSTANDING OF THE ESTABLISHED CONCEPTS OF TRAVEL AND TOURISM
Knowledge & Understanding

2. ANALYSE AND APPLY RELEVANT CONCEPTS AND THEORIES TO A GIVEN SITUATION
Analysis
Application

LEARNING STRATEGIES
The learning strategy for this module requires students to commit 150 learning hours (including assessment). Of this, there will be 36 hours of class support and 114 hours of independent and self directed study. Learning support material will be provided for the module.
Lectures will provide students with a broad overview of the indicative content of the module. Tutorial support activities will include individual and group activities, discussions and case study analysis.
RESOURCES
Library, internet, TV and video
SPECIAL ADMISSIONS REQUIREMENTS
FOR INTERNATIONAL COLLABORATIVE PARTNERS ONLY
TEXTS
Fletcher, J., Fyall, A., Gilbert, D. and Wanhill, S. (2013) Tourism Principles and Practice. Fifth edition. Harlow, Pearson Education Ltd

Page, S.J. (2015) Tourism Management. Fifth edition. Abingdon: Routledge.

Page, S. & Connell, J. (2014) Tourism: A modern synthesis. Fourth edition. Andover: Cengage Learning EMEA.