1. Describe and explain the role and importance of digital identity in the context of personal and business profile
Knowledge and Understanding
Reflection
Communication

2. Develop and recommend suitable methods to audit, develop and manage suitable digital profiles
Enquiry
Analysis
Application
Problem Solving

3. Create and enhance a professional personal digital identity
Analysis
Application
Problem Solving
Communication

Digital identity will give students the skills and knowledge necessary to develop and manage their digital profile/identity including the impact upon job opportunities and the organisation they run/work for. Content includes video and class demonstrations, demonstration of advanced Google search, multiple identities, public vs personal, protecting your digital identity including managing trolls, tools for building and optimizing one’s digital identity. This will include key Social Media platforms and demonstrate the impact of Employee/Business Digital identity upon Businesses.

Students will be exposed to a variety of tools for auditing, building, monitoring and optimising their digital identity. Learning approaches include live demonstrations, peer assessments of their profile, workshops, group activities and simulations, and real business experiences. Formative feedback will be provided throughout the module. Where possible this will also include guest lecturers.
The content of this module requires that students have access to up-to-the-minute data and can synthesise data and communicate information effectively using digital methods. Students will have access to WiFi in taught sessions and access to the IT laboratories and school studio facilities.

VLE learning support material to be provided for independent /self-directed learning.

Module handbooks

Open Textbook Library

Selected contemporary problem/practice based case examples

Blog or Vlog (1000 words or 15 mins) containing a personal reflection covering and development of their personal profile from peer review/audit to their enhanced profile at the end of term. It is expected to include contemporary digital identity management issues (100%) LO1, LO2, LO3.

Lipschultz, J (2018) Social media communication: concepts, practices, data, law and ethics
Erbschloe, M (2017) Social Media Warfare: Equal Weapons for All
Laurent, M. & Bouzefrane, S (2015) Digital Identity Management, Elsevier
Bertino, E. & Takahashi, K. (2011) Identity Management: Concepts, Technologies, and Systems, Artech House Inc, GB.
Walter De Gruyter (2013) Digital Whoness: Identity, Privacy and Freedom in the Cyberworld, DE.
Open Textbook Library (free online)

Digital is the essential currency in the emerging business environment. However many do not realise that digital extends to your own personal identity. This module provides you with the skills to build an effective digital brand identity to support you through your University life and to prepare you for your transition into employment.