A 12 page assignment, of three tasks, based on a given scenario and an organisation of choice.

Marketers need to understand the planning of effective marking campaigns and the processes for developing relevant marketing activities to influence customers.

This module aims to give you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

Unit 1: Campaign Process
LO 1: Understand the process of planning a campaign (15%)
LO2: Know how to undertake an internal and external situational analysis (15%)

Unit 2: Planning Campaigns in Action
LO3: Know how to develop a successful campaign plan (30%)
LO4: Understand how to implement a plan in practice (20%)

Unit 3: Campaign Success
LO5: Understand the principles of monitoring a marketing campaign (10%)
LO6: Know how to understand a post campaign evaluation (10%)

This module aims to give you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.