1. Explain the role and importance of digital identity in the context of personal and business profiles, with focus on stakeholder requirements and business improvement processes that are relevant to work based digital marketing campaign management
Learning Outcomes - Knowledge and Understanding, Reflection, Communication

2. Develop and recommend suitable methods to audit, develop and manage professional digital profiles
Learning Outcomes - Enquiry, Analysis, Application

3. Create, enhance and present a professional personal digital identity
Learning Outcomes - Analysis, Application, Communication

Module Assessment will cover the following Learning Outcomes and Apprenticeship Standard Criteria: Assessment 1 (LO1, LO2, LO3, OK10, B6)

The brief for these Assessments must cover the following Knowledge, Skills and Behaviours from the Apprenticeship Standard Criteria.

OK10: Stakeholder and customer requirements, commercial awareness and business improvement processes that are relevant to campaign management.

B6: Be enthusiastic and have a thorough and flexible approach to work and to personal development through CPD and life-long learning.

Digital identity will give students the skills and knowledge necessary to develop and manage their digital profile/identity including the impact upon job opportunities and the organisation they run/work for. Content includes video and class demonstrations, demonstration of advanced Google search, multiple identities, public vs personal, protecting your digital identity including managing trolls, tools for building and optimising one’s digital identity. This will include key Social Media platforms and demonstrate the impact of Employee/Business Digital identity upon Businesses.

Key topics areas:
How LinkedIn can be used for a professional digital profile
Compare and contrast a range of established professional profiles
Explore a variety of tools for auditing, building, monitoring and optimising digital identity
Continued professional and personal development

Digital is the essential currency in the emerging business environment. However, many do not realise that digital extends to your own personal identity. This module provides you with the skills to build an effective digital brand identity to support you through your University life and to prepare you for your transition into employment.

Scheduled learning and teaching activities.

To consist of:
Face-to-face which will include groupwork, formal teaching, case study analysis, guest speakers and students will be encouraged to share their workplace experiences with others

Online live webinars to take the form of tutorials involving opportunities for group discussion and presentation, flipped-classroom opportunities, further groupwork and case study analysis

Guided independent study:
To consist of:
Accessing additional online content such as videos and presentations
Independent reading to consolidate knowledge gained in the formal teaching
Undertaking formative tasks set by the tutor to consolidate learning
Assessment preparation and writing and gathering evidence
Portfolio building

These are indicative only. You will be expected to complete independent extended reading.

Lipschultz, J (2018) Social media communication: concepts, practices, data, law and ethics

Erbschloe, M (2017) Social Media Warfare: Equal Weapons for All

Laurent, M. & Bouzefrane, S (2015) Digital Identity Management, Elsevier

Bertino, E. & Takahashi, K. (2011) Identity Management: Concepts, Technologies, and Systems, Artech House Inc, GB.

Walter De Gruyter (2013) Digital Whoness: Identity, Privacy and Freedom in the Cyberworld, DE.

VLE learning support material to be provided for independent / self-directed learning
LinkedIn Learning
Microsoft Educator Centre
Module handbook
Open Textbook Library
Adobe Creative Cloud (University Licence)

Digital technologies to support learning:
Google Analytics
Hubspot
Sprout Social
Buffer
Trello
Hootsuite
Mail Chimp
WordPress
Wix
SimilarWeb
SEMRush
Alexa Website Traffic
Google Trends