Module Descriptors
MONITORING AND MEASURING IN DIGITAL ENVIRONMENTS
MKTG40335
Key Facts
Digital, Technology, Innovation and Business
Level 4
20 credits
Contact
Leader: Kathryn Mitchell
Hours of Study
Scheduled Learning and Teaching Activities: 48
Independent Study Hours: 152
Total Learning Hours: 200
Pattern of Delivery
  • Occurrence A, Stoke Campus, UG Semester 2
  • Occurrence B, Asia Pacific Institute of Information Technology Sri Lanka (Colombo), UG Semester 2
  • Occurrence C, Asia Pacific Institute of Information Technology Sri Lanka (Kandy), UG Semester 2
  • Occurrence C, Asia Pacific Institute of Information Technology Sri Lanka (Kandy), UG Semester 2 to UG Semester 3
  • Occurrence D, Asia Pacific Institute of Information Technology Sri Lanka (Colombo), UG Semester 3
  • Occurrence E, Asia Pacific Institute of Information Technology Sri Lanka (Kandy), UG Semester 3
  • Occurrence F, Asia Pacific Institute of Information Technology Sri Lanka (Colombo), UG Semester 1
  • Occurrence G, Asia Pacific Institute of Information Technology Sri Lanka (Kandy), UG Semester 1
  • Occurrence H, British University Vietnam, UG Semester 2
  • Occurrence I, British University Vietnam, UG Semester 3 to UG Semester 1
Sites
  • Asia Pacific Institute of Information Technology Sri Lanka (Colombo)
  • Asia Pacific Institute of Information Technology Sri Lanka (Kandy)
  • British University Vietnam
  • Stoke Campus
Assessment
  • GROUP PRESENTATION SHOWING RESEARCH INTO THE WIDER DIGITAL ENVIRONMENT - 20 MINUTES weighted at 70%
  • REFLECTIVE ACCOUNT - 1500 WORDS weighted at 30%