100% Assignment assesses All Learning Outcomes

Understanding Marketing Management
- Developing the marketing plan
Capturing Marketing Insights
- Gathering information & scanning the environment
- Conducting marketing research
Connecting with customers
- Creating customer value
- Identifying market segments, targets, positioning
Shaping the marketing offering
- Setting Product Strategy
- Designing & Managing Services
- Extending the mix
Communicating Value
- Designing & Managing Integrated Marketing Communications
Delivering Customer Value
- Price
- Place/Space

The module will introduce aspects of global/ international marketing, ethics and corporate social responsibility throughout.

1. DEMONSTRATE AND APPLY KNOWLEDGE AND UNDERSTANDING OF THE CONCEPTS AND PRINCIPLES OF MARKETING MANAGEMENT IN AN ORGANISATION
Application
Knowledge & Understanding

2. DEMONSTRATE THE ABILITY TO UTILISE METHODS OF ENQUIRY IN RELATION TO THE CREATION AND DELIVERY OF CUSTOMER VALUE IN A MARKETING CONTEXT.
Application

The learning strategy for this module requires students to commit 150 learning hours (including assessment) of this there will be 36 hours of class support and 114 hours of independent and self directed study. Learning support material will be provided for the module.

Business Library
Academic journals
Internet
TV/Video
Recommended texts

Armstrong & Kotler (2007) Marketing: An Introduction, 8th edition, Pearson Prentice Hall ISBN 0-13-186591-9
Brassington & Pettitt (2006) Principles of Marketing, 4th edition. Pearson Prentice Hall ISBN 0273659559
Jobber D (2004) Principles and Practice of Marketing. 4th edition, McGraw Hill. ISBN 0-07-710708-X
Kotler, P. & Keller, K.L. (2006) Marketing Management. 12th edition, Pearson Prentice Hall ISBN 0-13-145757-8