Module Descriptors
RETAIL MARKETING AND MANAGEMENT
MKTG50088
Key Facts
Faculty of Business, Education and Law
Level 5
15 credits
Contact
Leader: Debbie Gilliland
Email: D.M.Gilliland@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 24
Independent Study Hours: 126
Total Learning Hours: 150
Assessment
- EXAMINATION - UNSEEN IN EXAMINATION CONDITIONS weighted at 100%
Module Details
Module Indicative Content
Introduction to retail marketing and management - evolution, industry structure and key theories
Understanding the consumer - motives, choice, decision making, retention
Retail marketing mix - atmospherics, location, merchandise management, pricing, communications, service
Retailing trends - internationalisation, e-tail marketing, consumerism and ethics
Understanding the consumer - motives, choice, decision making, retention
Retail marketing mix - atmospherics, location, merchandise management, pricing, communications, service
Retailing trends - internationalisation, e-tail marketing, consumerism and ethics
Module Additional Assessment Details
Summative assessment (100%) will be in the form of a 1.5 hour examination at the end of the module. (Tests Learning Outcome 1 and 2)
Module Learning Strategies
The learning strategy of this module requires students to commit 150 learning hours (including assessment). Of this there will be 24 hours of class support and 114 hours of independent and self-directed study.
The module will draw upon all of the following:
tutor-led sessions
group discussions
case study analysis
directed reading
12 hours of formal lectures/large group activity
12 hours of tutorials
The module will draw upon all of the following:
tutor-led sessions
group discussions
case study analysis
directed reading
12 hours of formal lectures/large group activity
12 hours of tutorials
Module Resources
Business Library
Internet
e-mail
PC with Office Software
Module website
Mintel database
www.retailbulletin.com
Internet
PC with Office Software
Module website
Mintel database
www.retailbulletin.com
Module Texts
Berman B. and Evans J. (2001) Retail Management (eighth edition), Prentice Hall, Upper Saddle River ISBN 0-13-026334-6
Cox R. and Brittain P. (2000) Retail Management (fourth edition), Pearson Education Ltd, Harlow ISBN 0-273-63428-3
Gilbert D., (1999) Retail Marketing Management, Pearson Education Ltd, Harlow ISBN 0-273-63019-9
Levy M. and Weitz B. (2001) Retailing Management (fifth edition), McGraw-Hill Irwin, Maidenhead ISBN 0-07-255392-8
McGoldrick P.J., (2002) Retail marketing (second edition), Mc Graw-Hill, Maidenhead ISBN 0-07-709250-3
Omar O. (1999) Retail Marketing, Pitman Publishing: Financial Times ISBN 0-273-63859-9
Seth A and Randall G (2005) supermarket Wars, Palgrave
Cox R. and Brittain P. (2000) Retail Management (fourth edition), Pearson Education Ltd, Harlow ISBN 0-273-63428-3
Gilbert D., (1999) Retail Marketing Management, Pearson Education Ltd, Harlow ISBN 0-273-63019-9
Levy M. and Weitz B. (2001) Retailing Management (fifth edition), McGraw-Hill Irwin, Maidenhead ISBN 0-07-255392-8
McGoldrick P.J., (2002) Retail marketing (second edition), Mc Graw-Hill, Maidenhead ISBN 0-07-709250-3
Omar O. (1999) Retail Marketing, Pitman Publishing: Financial Times ISBN 0-273-63859-9
Seth A and Randall G (2005) supermarket Wars, Palgrave