Details:- The individual 2000 word assignment will assess all Learning Outcomes

Library
The Internet

The learning strategy for this module requires students to commit 150 learning hours (including assessment). Of this, there will be 36 hours of class support and 114 hours of independent and self directed study.
Lectures will provide students with a broad overview of the indicative content of the module. Tutorial support activities will include individual and group activities, discussions and case study analysis
24 hours of formal lectures/large group activity
12 hours of tutorials.

INDICATIVE CONTENT
The purpose of this module is to provide students with an introduction to business tourism particularly in the UK. Key sectors of business tourism will be studied including conferences, exhibitions, corporate travel, meetings and incentives. This will include an examination of the demand and supply characteristics, key developments and trends in the industry. The module will also consider the planning and organisation of conference and exhibitions. Topics covered in the module will be drawn from: introduction to business tourism, definitions and concepts: conferences e.g. corporate hospitality, business and incentive, meetings, training and development, seminars public and private organisations; exhibitions e.g. trade fairs, educational fairs, produce launches, sales and marketing, public awareness raising, local, national and international exhibitions:

Davidson R & Cope B (2003) Business Travel. Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel. FT Prentice Hall
Rogers T (2003) Conferences and Conventions. A Global Industry. Elsevier
Swarbrooke J & Horner S (2001) Business Travel & Tourism. Butterworth Heinemann