Module Descriptors
SERVICES AND RELATIONSHIP MARKETING
MKTG50178
Key Facts
Digital, Technology, Innovation and Business
Level 5
15 credits
Contact
Leader: Samanthika Gallage
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
- ASSIGNMENT weighted at 100%
Module Details
Module Indicative Content
Topics covered may include:-
- Introduction to services marketing
- Defining the service and relationship
- Understanding consumers and developing new innovative service enterprises
- Refining the marketing and relationship, partnership and networks
- Relationship marketing and consumer services
- Introduction to services marketing
- Defining the service and relationship
- Understanding consumers and developing new innovative service enterprises
- Refining the marketing and relationship, partnership and networks
- Relationship marketing and consumer services
Module Resources
Books, journals, inter-library loans, on-line information, subject specific
Module Texts
Lovelock, CH & Wirtz, J. (2010) Services Marketing. Pearson: New Jersey ISBN 9810679955
Palmer, A. (2011) Principles of Services Marketing, 6th edition. McGraw Hill, Maidenhead. ISBN 9780077129514
Wilson, A., Zeithaml, V A., Bitner, M.J., Gremler, D.D. (2006) Services Marketing, Integrating Customer Focus Across the Firm. New York: McGraw-Hill ISBN 9780077107956
Palmer, A. (2011) Principles of Services Marketing, 6th edition. McGraw Hill, Maidenhead. ISBN 9780077129514
Wilson, A., Zeithaml, V A., Bitner, M.J., Gremler, D.D. (2006) Services Marketing, Integrating Customer Focus Across the Firm. New York: McGraw-Hill ISBN 9780077107956
Module Additional Assessment Details
Individual assignment (2000 words) 100%. Students to devise and evaluate a service idea which incorporates relationship marketing initiatives within the enterprise context.
Learning Strategies
The learning strategy for this module is based around students committing a total of 150 hours of activities towards achieving the learning outcomes. These will be split between 39 hours of direct contact with a tutor and 111 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks. Learning support material will be provided for the module.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.