Module Descriptors
GLOBAL MARKETING IN ACTION
MKTG50199
Key Facts
Digital, Technology, Innovation and Business
Level 5
30 credits
Contact
Leader: Anthony Bickley
Email: A.J.Bickley@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 72
Independent Study Hours: 228
Total Learning Hours: 300
Assessment
- GROUP ASSIGNMENT weighted at 30%
- ASSIGNMENT weighted at 70%