Module Descriptors
HAIR AND PRODUCT SCIENCE
MKTG50212
Key Facts
School of Justice, Security and Sustainability
Level 5
15 credits
Contact
Leader: Linda Phillips
Email: L.A.Phillips@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 24
Independent Study Hours: 126
Total Learning Hours: 150
Assessment
- REPORT weighted at 60%
- PRESENTATION - INDIVIDUAL weighted at 40%
Module Details
Module Additional Assessment Details
Report focusing on trends in hair products and their commercial implications (1200 words) (60%) (Learning Outcomes 1 - 4)
Oral Presentation, supported by visual aids, eg. Powerpoint. (10 minutes) (40%) (Learning Outcome 1 - 4)
Oral Presentation, supported by visual aids, eg. Powerpoint. (10 minutes) (40%) (Learning Outcome 1 - 4)
Module Resources
Staffordshire University electronic resources and off-campus library facilities
The Blackboard website
www.hairfinder.com
www.keratin.com
www.dralisyed.com
.www.hair-science.com
science.howstuffworks.com/hair-coloring.htm
The Blackboard website
www.hairfinder.com
www.keratin.com
www.dralisyed.com
.www.hair-science.com
science.howstuffworks.com/hair-coloring.htm
Module Learning Strategies
The learning strategy for this module requires students to commit 150 learning hours (including assessment). This will include 24 hours of class support and 126 hours of independent and self directed study.
The class sessions will include formal lectures, case study analysis and group discussions based on student experiences in the subject area. Students will be encouraged to integrate their work based experiences with new knowledge and skills developed in the classroom as the module progresses.
The class sessions will include formal lectures, case study analysis and group discussions based on student experiences in the subject area. Students will be encouraged to integrate their work based experiences with new knowledge and skills developed in the classroom as the module progresses.
Module Indicative Content
The aim of this module is to increase awareness that hair / product science has and will continue to have on the daily practices within the salon environment, due to the high usage of chemicals now demanded from market trends.
This module will examine :
- Difference between commercial or professional brands, looking at key ingredients used within each (shampoo & conditioners, finishing products, heat protectors, chemical lines.)
- Hair service changes within the twentieth century and its impact in the twenty first century (exploring the changes within technical services)
- Twenty first century trends and the impact on the hair structure
- Changing demographics, cultural mixes and its influences within the business.
- The importance of understanding hair damage & controlling chemical damage, ensuring the best approach is used for the salon service
- Research future trends and product development, paying attention to your vision for the future of your business, reflecting on product lines or future salon services
- Issues surrounding developing own brands or working with a professional brand manufacture
- The tangible business benefits that may be derived from a better understanding of hair and product science will be examined.
This module will examine :
- Difference between commercial or professional brands, looking at key ingredients used within each (shampoo & conditioners, finishing products, heat protectors, chemical lines.)
- Hair service changes within the twentieth century and its impact in the twenty first century (exploring the changes within technical services)
- Twenty first century trends and the impact on the hair structure
- Changing demographics, cultural mixes and its influences within the business.
- The importance of understanding hair damage & controlling chemical damage, ensuring the best approach is used for the salon service
- Research future trends and product development, paying attention to your vision for the future of your business, reflecting on product lines or future salon services
- Issues surrounding developing own brands or working with a professional brand manufacture
- The tangible business benefits that may be derived from a better understanding of hair and product science will be examined.
Module Texts
Halal, J. & Manning, G (2004) Hair and Chemistry Simplified, Milady Publishing.
Gray, J. Dr (2004) The World of Hair Thomson Learning
Bouillon, C & Wilkinson, J..(2005) The Science of Hair Care CRC Press
Johnson, D.H. (1997) Hair and Hair Care CRC Press
Gray, J. Dr (2004) The World of Hair Thomson Learning
Bouillon, C & Wilkinson, J..(2005) The Science of Hair Care CRC Press
Johnson, D.H. (1997) Hair and Hair Care CRC Press