Antonides G and van Raaij W.F. (1998) Consumer Behaviour: A European Perspective, Wiley, Chichester, England ISBN 0-471-97513-3
Arnould E., Price L. and Zinkhan G. (2004 - 2nd edition) Consumers, McGraw Hill Irwin, New York ISBN 0-07-253714-0
Evans M, Ahmad J and Foxall G (2006) Consumer Behaviour, John Wiley and Sons
Schiffman L.G. and Kanuk L.L.(2000) Consumer Behaviour Prentice Hall, New Jersey ISBN 0-13-084129-3
Supplementary texts

Must have studied People and Marketing (BLB10055-1) or equivalent

Libraries
Lecture notes and handouts
Internet
Module website

The topics will be drawn from:

An introduction to consumer behaviour and theories
Individual factors of buyer behaviour
Group influences of buyer behaviour
Situational factors
Consumption and identity
Lifestyle issues and Demographics
Marketing Information sources to support lifestyle and consumption analysis
Marketing implications of contemporary lifestyle and buyer behaviour information

An individual assignment of 2000 words worth 100% (Tests Learning Outcomes 1 and 2)

The learning strategy for this module is based around students committing a total of 150 hours of activities towards achieving the learning outcomes. These will be split between 39 hours of direct contact with a tutor and 111 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks. Learning support material will be provided for the module.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.