Key concepts of Marketing in the leisure, tourism and hospitality sector
- Marketing as a business function
- Segmenting, targeting and positioning
- Product and Services Marketing
- Promotional Mix including events, public relations, advertising, direct marketing, sales and digital platforms
- The nature and uses of E-Marketing and New Media
-Pricing strategies

1. Demonstrate knowledge and understanding of the established concepts and practices of marketing and communications in the hospitality and tourism sector.
Application
Knowledge & Understanding

2. Communicate knowledge of digital marketing communications topics effectively.
Communication

3. Demonstrate an appropriate understanding of new and emerging digital technologies in the sector
Knowledge & Understanding

Blackboard and other online resources
Guest speakers
Library

Jobber, D & Fahy, J (2012) Foundations of Marketing. McGraw Hill. ISBN 0-07-710918X
VLE

Blythe, J (2014) Principles and Practice of Marketing. Sage

Develop a marketing plan for a visitor attraction in the UK (e.g: theme park, national park, castle etc) of your choice. This can be done in pairs or individually. Use digital communication and new emerging technologies to promote this visitor attraction among your potential and current customers.

Marketing plan report 70%

The marketing plan will allow the students demonstrate their knowledge on marketing concepts and digital technologies by applying them into the practical context.

Presentation 30%
Presenting the marketing plan to a board of directors.

The learning strategy for this module is based around students committing a total of 150 hours of activities towards achieving the learning outcomes. These will be split between 39 hours of direct contact with a tutor and 111 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks. Learning support material will be provided for the module.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.