Module Descriptors
RETAIL MARKETING AND MANAGEMENT
MKTG60089
Key Facts
Faculty of Business, Education and Law
Level 6
15 credits
Contact
Leader: Debbie Gilliland
Email: D.M.Gilliland@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 30
Independent Study Hours: 120
Total Learning Hours: 150
Assessment
- EXAMINATION - UNSEEN IN EXAMINATION CONDITIONS weighted at 100%
Module Details
Module Texts
Recommended:
McGoldrick P.J., (2002) Retail marketing (second edition), Mc Graw-Hill, Maidenhead ISBN 0-07-709250-3
Gilbert D., (1999) Retail Marketing Management, Pearson Education Ltd, Harlow ISBN 0-273-63019-9
Supplementary:
Berman B. and Evans J. (2001) Retail Management (eighth edition), Prentice Hall, Upper Saddle River ISBN 0-13-026334-6
Cox R. and Brittain P. (2000) Retail Management (fourth edition), Pearson Education Ltd, Harlow ISBN 0-273-63428-3
Levy M. and Weitz B. (2001) Retailing Management (fifth edition), McGraw-Hill Irwin, Maidenhead ISBN 0-07-255392-8
Omar O. (1999) Retail Marketing, Pitman Publishing: Financial Times ISBN 0-273-63859-9
Seth A and Randall G. (2005) Supermarket Wars, Palgrave
McGoldrick P.J., (2002) Retail marketing (second edition), Mc Graw-Hill, Maidenhead ISBN 0-07-709250-3
Gilbert D., (1999) Retail Marketing Management, Pearson Education Ltd, Harlow ISBN 0-273-63019-9
Supplementary:
Berman B. and Evans J. (2001) Retail Management (eighth edition), Prentice Hall, Upper Saddle River ISBN 0-13-026334-6
Cox R. and Brittain P. (2000) Retail Management (fourth edition), Pearson Education Ltd, Harlow ISBN 0-273-63428-3
Levy M. and Weitz B. (2001) Retailing Management (fifth edition), McGraw-Hill Irwin, Maidenhead ISBN 0-07-255392-8
Omar O. (1999) Retail Marketing, Pitman Publishing: Financial Times ISBN 0-273-63859-9
Seth A and Randall G. (2005) Supermarket Wars, Palgrave
Module Additional Assessment Details
Assessment (100%) will be in the form of a 2 hour examination at the end of the module. (LO1, 2 &3)
Module Indicative Content
Introduction to retail marketing and management - evolution, industry structure and key theories
Understanding the consumer - motives, choice, decision making, retention
Retail marketing mix - atmospherics, location, merchandise management, pricing, communications, service
Retailing trends - internationalisation, e-tail marketing, consumerism and ethics
Understanding the consumer - motives, choice, decision making, retention
Retail marketing mix - atmospherics, location, merchandise management, pricing, communications, service
Retailing trends - internationalisation, e-tail marketing, consumerism and ethics
Module Learning Strategies
The learning strategy for the module requires students to commit 150 learning hours (including assessment) of this there will be 30 hours of class support and 120 hours of independent and self directed study. Support will also be given by access to Scheduled Tutor Office Hours to support the module.
6 hours of lectures/large group based activity
12 hours of formal lectures
12 hours of tutor led activity - workshops and case study activity
6 hours of lectures/large group based activity
12 hours of formal lectures
12 hours of tutor led activity - workshops and case study activity
Module Resources
Business Library
Internet
e-mail
PC with Office Software
Module website
Mintel database
www.retailbulletin.com
Internet
PC with Office Software
Module website
Mintel database
www.retailbulletin.com