Computing facilities
Video
Library
Internet Access

Wilson A (2006) Marketing Research: an integrated approach, Harlow, Pearson
Burns A C and Bush R F, (2003) Marketing Research, 4th Ed, Prentice Hall
McDaniel C and Gates R, (2004) Marketing Research Essentials, 4th Ed, Wiley
Aaker D A, Kumar V and Day G S (2004) Marketing Research, 8th Ed, Wiley
Bradley T, (2007) Essential Statistics for Economics, Business and Management, Wiley
Oakshott L, (2006) Essential Quantitative Methods, Palgrave

An assignment of 2,500 words weighted at 100% designed to test all the learning outcomes.

The overall purpose of this module is to examine the role, value and practice of marketing research in marketing and other business areas.
Topics covered will be drawn from:

Scope and definition of research
Research design
Data Collection methods
Consider the effect of new technologies
The research process including identifying research needs, planning, organising and reporting research
Data analysis and interpretation.

The learning strategy for the module requires students to commit to 150 learning hours (including assessment) of this there will be 30 hours of class support and 120 hours of independent and self directed study. Support will also be given by access to Scheduled Tutor Office Hours to support the module.

6 hours of lectures/large group based activity
12 hours of formal lectures
12 hours of tutor led activity - workshops and case study activity