Module Descriptors
E-TOURISM
MKTG60127
Key Facts
Faculty of Business, Education and Law
Level 6
15 credits
Contact
Leader: Linda Phillips
Email: L.A.Phillips@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 30
Independent Study Hours: 120
Total Learning Hours: 150
Assessment
- ASSIGNMENT weighted at 100%
Module Details
Module Additional Assessment Details
An individual 2500 word assignment - 100% covers all learning outcomes.
Module Learning Strategies
12 hours of formal lectures
6 hours of formal lectures/large group activity
12 hours of tutorials
The learning strategy for this module requires students to commit 150 learning hours (including assessment). Of this, there will be 30 hours of class support and 120 hours of independent and self directed study. Learning support material will be proided for the module.
Lectures will provide students with a broad overview of the indicative content of the module. Tutorial support activities will include individual and group activities, discussions and case study analysis.
6 hours of formal lectures/large group activity
12 hours of tutorials
The learning strategy for this module requires students to commit 150 learning hours (including assessment). Of this, there will be 30 hours of class support and 120 hours of independent and self directed study. Learning support material will be proided for the module.
Lectures will provide students with a broad overview of the indicative content of the module. Tutorial support activities will include individual and group activities, discussions and case study analysis.
Module Resources
Library, internet, TV and video
Module Texts
Buhalis, D. (2003) E-Tourism: Information Technology for Strategic Tourism Management. FT Prentice Hall.
Inkpen, G. (1998) Information Technology for Travel and Tourism. London: Longman.
McDonnell, I. (2006) E-Travel and Tourism. Butterworth-Heinnemann.
WTO. (2001) E-Business for Tourism: Practical Guidelines for Destinations and Businesses. WTO.
Inkpen, G. (1998) Information Technology for Travel and Tourism. London: Longman.
McDonnell, I. (2006) E-Travel and Tourism. Butterworth-Heinnemann.
WTO. (2001) E-Business for Tourism: Practical Guidelines for Destinations and Businesses. WTO.
Module Indicative Content
The purpose of the module is to provide students with an understanding of the recent developments in information communication technology (ICT) and the way in which these have transformed the tourism sector. The module will enable students to assess the effects and impacts of ICT on tourism organisations and destinations.
Topics covered in the module will include:
ICT evolution, e-tourism, demand driven e-tourism, supply driven e-tourism; ITC in the various sectors of the tourism industry including e-Airlines, e-Hospitality, e-Tour operators, e-Travel agencies, e-Destinations.
Topics covered in the module will include:
ICT evolution, e-tourism, demand driven e-tourism, supply driven e-tourism; ITC in the various sectors of the tourism industry including e-Airlines, e-Hospitality, e-Tour operators, e-Travel agencies, e-Destinations.