Module Descriptors
INVESTIGATIONS
MKTG60148
Key Facts
Faculty of Business, Education and Law
Level 6
15 credits
Contact
Leader: Debbie Gilliland
Hours of Study
Scheduled Learning and Teaching Activities: 30
Independent Study Hours: 120
Total Learning Hours: 150
Assessment
  • ASSIGNMENT weighted at 100%
Module Details
Module Learning Strategies

Guided independent learning is the core strategy on this module. You will have workshop sessions with a group of fellow students to discuss ideas, approaches and problems, and one-on-one meetings with your supervisor to review progress. Both of these will occur in a timetabled weekly slot. The module handbook will provide a detailed learning schedule.
Module Additional Assessment Details
An assignment 2500 words long, weighted at 100% comprising a critical literature review and reasoned argument tackling research questions/objectives agreed with the student's supervisor. [Tests learning outcomes 1, 2, 3, 4, 5]
Module Special Admissions Requirements
Have studied Research Methods or equivalent.
Module Texts
Gill,J.and Johnson,P. (2002) Research Methods for Managers, Sage, ISBN 0761940022
Saunders, M., Lewis,P. and Thornhill,A. (2002), Research Methods for Business Students, 3rd edition, Financial Times Prentice Hall, ISBN 0273658042
Module Resources
The library
The module website
The Web
Module Indicative Content
Students will extend and deepen their knowledge of an aspect of a business-related subject area appropriate to their award. They will apply a range of secondary research skills covered in the Research Methods subject.