Module Descriptors
CONFERENCE, EXHIBITION AND EVENTS MANAGEMENT
MKTG60152
Key Facts
School of Justice, Security and Sustainability
Level 6
15 credits
Contact
Leader: Linda Phillips
Email: L.A.Phillips@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 45
Independent Study Hours: 105
Total Learning Hours: 150
Assessment
- GROUP PRESENTATION weighted at 50%
- GROUP ASSIGNMENT weighted at 50%
Module Details
Module Learning Strategies
The learning strategy for this module requires students to commit 150 learning hours composing 45 contact hours and 105 independent study hours. The course is structured around readings, discussions, case studies, class projects that utilise technology and exams. This course will be taught using lectures, discussions, and relevant group activities.
Module Resources
Library, Internet
Module Additional Assessment Details
Details :- A group assignment that includes :
A Group based oral presentation, weighted at 50%, which assesses Learning Outcomes 3, 5 and 6 :
A Group based written report of not more than 2500 words, weighted at 50%. This assesses Learning Outcomes 1, 2, 4 and 5
A Group based oral presentation, weighted at 50%, which assesses Learning Outcomes 3, 5 and 6 :
A Group based written report of not more than 2500 words, weighted at 50%. This assesses Learning Outcomes 1, 2, 4 and 5
Module Texts
Allen J (2000). Event Planning, Ontario, Willey.
Davidson, R. and Cape, B. (2003) Business Travel: Conference, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel. Pearson Education Asia.
Fenich, G. (2005) Meetings, Exposition, Events and Conventions: An Introduction to the Industry. Pearson Education Asia.
Foster-Walker, M. (2003), Start & Run an Event ? Planning Business. Self-Counsel Press.
Van den Wagen, L. (2005) Event Management. Pearson Education Asia.
Journals ? Event, Event management, Conference and Incentive Travel
Davidson, R. and Cape, B. (2003) Business Travel: Conference, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel. Pearson Education Asia.
Fenich, G. (2005) Meetings, Exposition, Events and Conventions: An Introduction to the Industry. Pearson Education Asia.
Foster-Walker, M. (2003), Start & Run an Event ? Planning Business. Self-Counsel Press.
Van den Wagen, L. (2005) Event Management. Pearson Education Asia.
Journals ? Event, Event management, Conference and Incentive Travel
Module Indicative Content
This module examines conference, exhibitions & events planning from the viewpoint of both the client and the provider. It evaluates the provision of CEE within the context of business tourism, and makes comparisons between business and leisure tourism products and consumers. This module considers the implication of these comparisons, and of the differences between business and leisure consumer needs and purchase patterns for managers in the CEE sector. Operational issues of concern to the industry will be included, such as budgeting for CEE, meeting delegate requirements, food and beverage provision in the conference setting and logistical management of multiple events at individual venues. Factors influencing CEE buyers will be identified, and the role of the professional conference organizer, along with the relevant trade organizations will be reviewed.