Module Descriptors
ECONOMICS OF STRATEGY
MKTG60204
Key Facts
Faculty of Business, Education and Law
Level 6
15 credits
Contact
Leader: John Wyld
Email: J.Wyld@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Module Details
Module Learning Strategies
The learning strategy for this module requires students to commit 150 learning hours (including assessment), of this 36 hours of class support and 114 hours of independent and self directed study.
The lecture/tutorial pattern may vary with some activities taking place in medium sized workshops.
12 hours of formal lectures
12 hours of formal lectures/large group activity
12 hours tutorials
There will be formative feedback to monitor progress during the module, in addition to the summative assessment.
The lecture/tutorial pattern may vary with some activities taking place in medium sized workshops.
12 hours of formal lectures
12 hours of formal lectures/large group activity
12 hours tutorials
There will be formative feedback to monitor progress during the module, in addition to the summative assessment.
Module Resources
Libraries
The module website
The module website
Module Texts
Besanko, Dranove, Shanley and Schaffer, (2006) ?Economics of Strategy?, 4th edition, Wiley (ISBN 978-0471679455)
Perloff and Carlton, (2004), ?Modern Industrial Organistion?, 4th edition, Addison Wesley, (ISBN 978-03212234180)
Perloff and Carlton, (2004), ?Modern Industrial Organistion?, 4th edition, Addison Wesley, (ISBN 978-03212234180)
Module Indicative Content
Aspects of pricing and advertising in oligopolistic market structures.
Strategic behaviour and game theory.
Entry and exit strategies
Strategic behaviour and game theory.
Entry and exit strategies
Module Additional Assessment Details
An assignment length 2,500 words weighted at 100% assessing all learning outcomes.