An individual skills-based assignment on the practical and theoretical aspects of research methods
Words - 2000 (Lo 1 and 2) 80%

Assignment on presentation and analysis of statistical data (LO 3) 20%

This module covers different research methodologies. It provides the tools and techniques for completion of the final year investigation. The topics covered are: ideas generation, reviewing and evaluation of literature, research approaches and strategies, access and ethical issues, sampling techniques, secondary data sources, observational and interview research, questionnaire design and development, analysing quantitative and qualitative data and discussion of findings.

The learning strategy for this module requires you to commit to 150 learning hours (including assessment). The module will incorporate a flexible learning strategy that combine lectures, tutorials, consultation sessions (staff will be available on a regular basis for these). The remaining hours of independent learning time will focus on self-assessment questions (with model answers), appropriate reading and secondary research. Learning support material will be provided for the module. The taught part of this module will take place in the first six weeks of the academic year to enable you to progress with your Investigation.

Gill, J. and Johnson, P. (2010) Research Methods for Managers, Sage, ISBN 187870945
Saunders, M., Lewis, P. and Thornhill, A. (2012), Research methods for business Students, 3nd edition, Financial Times Prentice Hall, ISBN 0273750755
Taylor S, (2007), Business Statistics for non Mathematicians. Palgrave ISBN 0230506461 (last checked September 2013)

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