The learning strategy for the module requires students to commit 300 learning hours, of this there will be 75 hours of class support and 225 hours of independent and self directed study.

Lectures/ Workshops/ Presentations /Tutorial
Student managed learning/ directed learning

Apart from the lecture each week, various other methods as mentioned above will be used as learning strategies.
There will be workshop and tutorial sessions, students will be required to discuss and present various topics of the module in the class. Students are expected to be able to structure their own work and to work relatively independently under the guidance of the module teaching staff.

Topics will be drawn from

- Supply Chain Management operations
- Production process.
- The strategic role and importance research in logistics and SCM
- The new logistics and supply chain environment.
- Enabling technologies
- Enterprise Resource Planning
- Logistics and the sustainable organisation
- Supply Chain Management in global context
- Corporate marketing strategy
- Entering international markets
- Macro environment, micro environment, competitor analysis. Wider external factors including Government
- Marketing objectives, risk, market leader, market challenger, market follower, market niche
- MARCOMS strategic process, setting objectives, media choices, the role of Public Relations

The VLE (NETED)
The Internet
Word Processing software for use in the coursework
Printed and electronic journals.

Core Text
Handfield, R.B and Nichols, E.L, 2002, Supply Chain Redesign: Transforming Supply Chains into Integrated Value Systems, Financial Times Prentice Hall
Baack, D. W., Harris, E.G. and Baack, D.E. ( 2012) International Marketing
Strategic Marketing Management, 7th Edition Chernev, A and Kotler, P. (2012)

Recommended Text
Chopra, S, and Meindl, P, 2003, Supply Chain Management: Strategic Planning and Operations, Prentice Hall, 2nd edition
Stadtler, A and Kilger, C, 2004, Supply Chain Management and Advanced Planning : Concepts, Models, Software and Case Studies, Springer
Hugos, M, 2003, Essential of Supply Chain Management, John Wiley & Sons
Fill C. (2006) Marketing Communications Contexts, Strategies and Applications, Prentice Hall

Details - A Coursework of 3000 words weighted at 100%.

Assignment (Learning outcomes 1,2,3and 4)

To pass this module student must obtain 40% marks.