Module Descriptors
PROJECT
MKTG60283
Key Facts
School of Justice, Security and Sustainability
Level 6
30 credits
Contact
Leader: Linda Phillips
Hours of Study
Scheduled Learning and Teaching Activities: 75
Independent Study Hours: 225
Total Learning Hours: 300
Assessment
  • COURSEWORK -ESSAY weighted at 100%
Module Details
Module Indicative Content
Topics will be drawn from

- Introduction to the nature of an undergraduate dissertation.
- The role and importance of the component parts of a dissertation and their relationship to each other.
- The nature of synthesis within the dissertation enabling critical application of a coherent body of knowledge to a research topic.
- Application of intellectual and transferable skills to the research process.

Module Learning Strategies
The learning strategy for the module requires students to commit 300 learning hours, of this there will be 75 hours of class support and 225 hours of independent and self directed study.

Background reading
Specific literature reading
Literature survey and review
Data collection - evaluation and analysis
Reflection and review
Drafting the report, revising
Formulating conclusions and recommendations

Module Texts
Core Texts:
Beins, B.C.(2013) Successful Research Projects: A Step-by-Step Guide

Recommended Text:
Polonsky, M.J., and Waller, D. S. (2010) Designing and Managing a Research Project: A Business Student's Guide
Bell, J. (2010) Doing Your Research Project
Walliman, N. (2011) Your Research Project: Designing and Planning Your Work
Creswell, J.W. (2008) Research Design: Qualitative, Quantitative, and Mixed Methods Approaches

Module Resources
The VLE (NETED)
The Internet
Word Processing software for use in the coursework
Printed and electronic journals.
Module Additional Assessment Details
Details - 100% Coursework: Individual, standard written: 6000 words.
Coursework (Learning outcomes 1 to 5 )

To pass this module student must obtain 40% marks.