An INDIVIDUAL 5 minute presentation uploaded onto Youtube. Presentation slides to be submitted including notes of no more than 1500 words which will assess all Learning Outcomes.

Masterman G & Wood E, (2005) Innovative Marketing Communications - Strategies for the Events Industry. Elsevier
McCabe S & Lashley C (2007) Marketing Communications in Tourism & Hospitality. Elsevier
Rogers T & Dowden R (2006) Marketing Destinations & Venues for Conferences, Conventions & Business. Elsevier.
Allen J (2003) Event Planning & Etiquette: A Principled Approach to the Business of Special Event Management. John Wiley & Sons.

Library texts
On line resources including relevant journals and papers

The module introduces the concept of marketing communications specifically tailored to the need of events management. In addition the module addresses and integrates developments in the technology and practice relevant to events in this area. More specifically the modules will cover a selection from the following ;
1. Integrated Marketing communications including the strategic planning process.
2. The external events marketing communications toolkit. Including PR, Advertising, Event sponsorship, Sales Promotion, Direct and relationship marketing, E-marketing and Branding.
3. The internal events marketing process. Managing and training the events team, delivering the visitor experience.
4. Events as communications tools to include corporate sponsorship, corporate hospitality and promotional events
5. Evaluation & control of the events management process including trends and forecasts.

The learning strategy for this module is based around students committing a total of 150 hours of activities towards achieving the learning outcomes. These will be split between 39 hours of direct contact with a tutor and 111 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks. Learning support material will be provided for the module.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.