Module Descriptors
GLOBAL BUSINESS DIRECTIONS
MKTG60314
Key Facts
School of Justice, Security and Sustainability
Level 6
30 credits
Contact
Leader: Paul Dobson
Hours of Study
Scheduled Learning and Teaching Activities:
Independent Study Hours:
Total Learning Hours: 300
Assessment
  • PORTFOLIO weighted at 50%
  • PREPARATION OF PRESENTATION weighted at 15%
  • ASSIGNMENT weighted at 35%
Module Details
ASSESSMENT DETAILS
Assessment 1 (Based on the Conference)
Portfolio of record of knowledge and skill development, reflection and projection weighted at 50%, assessing Learning Outcomes 1, 2, 4, 7 and 8

Asessment 2
Real-time business simulation of the preparation and presentation of a project to a senior management team -
Preparation weighted at 15% and Assignment weighted at 35%, assessing Learning Outcomes 3, 4,5 & 6
INDICATIVE CONTENT
Students will choose either Path A: Global Business Directions (Contemporary Management Issues) or Path B: Global Business Directions (International Business).
Path A: Global and contemporary issues for management that will also address business and management ethics, sustainability and environmental imperatives, social responsibility and entrepreneurship

Path B: Global and international issues for business and management that will also address the role of emerging economies in influencing current and future international business dynamics in the context of contemporary trade theories, political and economic environment and globalisation and cross cultural management
LEARNING OUTCOMES
1. CRITICALLY EVALUATE KEY ASPECTS OF CONTEMPORARY AND MODERN DEVELOPMENTS WITHIN THE BUSINESS ENVIRONMENT AND HOW THEY IMPACT ON BUSINESS DIRECTIONS AND MANAGEMENT RESPONSES.
Enquiry
Knowledge & Understanding

2. CRITICALLY EVALUATE ARGUMENTS, ASSUMPTIONS, ABSTRACT CONCEPTS AND DATA TO JUSTIFY THE RECOMMENDATIONS OF ALTERNATIVE APPROACHES TO BUSINESS DEVELOPMENTS WITHIN APPROPRIATE ETHICAL PERSPECTIVES.
Analysis
Problem Solving

3. REFLECT ON THE IMPACT OF CONTEMPORARY MANAGEMENT PROBLEMS AND OPPORTUNITIES ON BUSINESS DIRECTIONS AND DECISIONS
Enquiry
Learning
Reflection

4. CRITICALLY EVALUATE AND APPLY TO CONTEMPORARY ORGANISATIONS THE IMPACT OF CHANGING CONSTRAINTS, OPPORTUNITIES, DEMANDS AND THREATS TO BUSINESSES IN AN INTERNATIONAL CONTEXT
Analysis
Application
Learning

5. CRITICALLY EVALUATE CHANGES IN THE INTERNATIONAL BUSINESS ENVIRONMENT AND THEIR IMPLICATIONS FOR FUTURE PATTERNS OF INTERNATIONAL BUSINESS
Application
Enquiry
Learning

6. TO CRITICALLY EVALUATE AND ANALYSE THE KEY ASPECTS OF INTERNATIONAL BUSINESS DYNAMICS TO SECURING BUSINESS DEVELOPMENT AND SUCCESS.
Application
Learning

7. TO APPLY THEORIES TO DIFFERENT SCENARIOS AND PRESENT THE ANALYSIS USING AN EFFECTIVE MEDIUM
Analysis
Application
Enquiry

8. TO SYNTHESISE THE CONCEPTS, IDEAS AND ISSUES LEARNED IN THE MODULE, REFLECT ON THE CONSEQUENCES OF THESE TO THEIR PERSONAL DIRECTION AND COMMUNICATE THESE USING APPROPRIATE AND EFFECTIVE MEDIA
Communication
Enquiry
Reflection
LEARNING STRATEGIES
Students will be exposed to a variety of learning approaches including the business school `student' conference attendance which will be led by business leaders and practitioners , guest lectures, workshops, group activities and simulations, and real business experiences.
The first part of the module will be delivered at the conference and the students will be expected to attend at least 4 presented sessions, they will then follow their pathway choice to complete the module.

The emphasis given to the learning outcomes will depend on the pathway chosen.
RESOURCES
The content of this module requires that students have access to up-to-the-minute data and can synthesise and data and communicate information effectively. Access to the IT laboratories and school studio facilities.
SPECIAL ADMISSIONS REQUIREMENTS
ARMED FORCES STUDENTS ONLY.
TEXTS
Barry Maunde. Managing Cross-cultural Communication, Principles and Practice. Palgrave macmillan 2011
Brooks I, Weatherston J & Wilkinson G. The International Business Environment- Challenges & Changes 2nd Edition (2010). Prentice Hall
Dicken P. Global Shift - Managing the Contours of the World Economy 6th Edition (2009). SAGE Publications Ltd
Griseri P and Seppala N. Business Ethics and Corporate Social Responsibility. CENGAGE 2010
Jackson, T. International Business Ethics. Cambridge University Press 2011
Peng M & Meyer K. International Business (2011). CENGAGE Learning
Rugman A & Collinson S. International Business 5th Edition (2009). Prentice Hall