Oral presentation of proposal up to 20 minutes (25%) (1,2,3)

Project pro-forma proposal completed. This will include Lit Review, GANTT chart, specification of outputs and outcomes. (75%) (2,3,4)

The aim of this module is for the student to develop a clear plan for securing a partner organisation to carry out the Semester 2 module Work Based Digital Marketing Project. The project should be focused on key aspects of digital marketing.

Students will be expected to do the following as part of a practice based learning approach to study:
a. To research a number of companies/organisations in depth.
b. Attend business breakfasts and other networking meetings in the area either as an individual or as a group.
c. Develop a suitable online presence and engage with appropriate online forums and brokerage site.
d. To develop a proposal and supporting documents (CV, covering letter) to present to the appropriate organisations.
e. Where possible to visit and agree potential plan using SMART criteria.
f. Researching appropriate business support funding that may support the project specifically or the business in general.
g. Research of company/organisation status in depth as a precursor to developing a proposal.

1. To develop knowledge and usability of online tools to find traineeships and projects and successfully understand the processes and specific knowledge for application onto different schemes.
Knowledge & Understanding
Application

2. Demonstrate an ability to investigate in depth an identified area of the digital marketing industries and the associated organisations, resources and competition in order to plan a work project that reflects a broad awareness of the industry.
Enquiry
Application

3. Develop a Digital Project proposal which includes professional, legal and ethical aspects and achieve authorisation from academic supervisor and the organisation.
Problem solving

4. Develop the ability to use online project management tools
Application

The module will have great flexibility in delivery to enable the student to meet the needs of potential partner organisations.

Whole Group sessions will be provided on the following:
1. Project management, SMART criteria and designing your proposal.
2. ERASMUS traineeship scheme and other schemes.
3. Current business support programmes.
4. Networks and organisations in Staffordshire and the West Midlands.
5. Online project management tools e.g. Wiggio
6. Developing an oral presentation pitch to a potential client.

1 to 1s meeting will be provided to provide feedback on the developing proposal. Feedback will also be provided via the oral presentations.
Scheduled class 2 hours per week.

1 to 1s arranged between staff and student as required (1 hour allocated)

Internet

Barker S and Cole R (2012) Project management 3rd ed Harlow Pearson

Ryan D and Jones C (2012) Understanding digital marketing : marketing strategies for engaging the digital generation - 2nd ed. - London : Kogan Page,