Interim report 1 – to be marked against original project management proposal
(1,000 to 1,500 words) 25% (1,2,3) by 1st half of project

Interim report 2 – to be marked against original project management proposal (1,000 to 1,500 words) 25% (1,2,3) by 1st half of project.

Final Business/marketing report (3,500 to 4,000 words) 25% (2,4,5) 2nd half of project

Reflective assessment (1,500 to 2,000 words) 25% (4) 2nd half of project

The student will implement the proposal devised in the Work Based Digital Marketing Project Preparation module.

The implementation of the project will include establishment of benchmark conditions at the start of the project so that clear evaluation can be carried out at the end.

It is possible that a portfolio of activity will be required by an employer.

As well as evaluating the project the student will also be required to reflect critically on practical experiences gained, and the impact they may have on his/her views and actions.

Examples of portfolio activity could include:

1. Establishment of a new website.
2. Deployment of a major new feature e.g. e-billing payments systems
3. Audit and re-launch of social media marketing provision.
4. Specification, production and deployment of app.
5. Production of a range of digital media including film, animation and podcasts.
6. Budget and investment plan for digital marketing plan.
7. Cost benefit analysis for different investment projects.
8. Devising and implementing a training plan for existing staff.
9. Production of a manual
10. Identifying, evaluating business support programmes and where authorised applying on behalf of the organisation.

1. Critically employ knowledge and techniques to implement a project in a digital marketing work setting Knowledge and Understanding

2. Develop and extend relevant work-based skills and knowledge in the field of digital marketing Application
3. Critically review and evaluate theories learned in relation to practical experience gained in a digital marketing work setting
Enquiry

4. Negotiate the different types of working relationships with staff within the workplace, and others - directly or indirectly - relevant to the project
Reflection

5. To provide training and/or other suitable support measures so that the project or activity can be continued by the company after the student has left the project
Problem solving

The student project will provide experiential learning in a place of work.

The project can be in any type of organisation e.g. private sector, public sector, charity or a University.

It is desirable but not essential for the work project activity to physically take place at external premises. Many SME’s may not have space.

4 hours have been allocated for 1 to 1 support, these could be meetings, SKYPE calls or phone calls depending on the project. Given the wide range of activities possible on any project it will be for the tutor and student to agree when these should best occur.
4 hours are also allocated for participation in online forum events.

VLE to access pro-formas

Moon J A (2008) Reflection in learning and professional development: theory and practice. - London : RoutledgeFalmer, 2008

Smith K A 2014 Teamwork and project management. 4th ed. New York : McGraw-Hill Education,

Wintage L M (2015) Project management for research and development guiding innovation for positive R&D outcomes e-book