Module Descriptors
GLOBAL BUSINESS DIRECTIONS
MKTG60334
Key Facts
Digital, Technology, Innovation and Business
Level 6
30 credits
Contact
Leader: Hazel Squire
Hours of Study
Scheduled Learning and Teaching Activities: 48
Independent Study Hours: 252
Total Learning Hours: 300
Assessment
  • Coursework - A Report (1,500 words) weighted at 50%
  • Coursework - A Report (3,000 words) weighted at 50%
Module Details
INDICATIVE CONTENT
Students will choose either Path A: Global Business Directions (Contemporary Management Issues) or Path B: Global Business Directions (International Business).
Path A: Global and contemporary issues for management that will also address business and management ethics, sustainability and environmental imperatives, social responsibility and entrepreneurship

Path B: Global and international issues for business and management that will also address the role of emerging economies in influencing current and future international business dynamics in the context of contemporary trade theories, political and economic environment and globalisation and cross cultural management
LEARNING OUTCOMES
1. CRITICALLY EVALUATE KEY ASPECTS OF CONTEMPORARY AND MODERN DEVELOPMENTS WITHIN THE BUSINESS ENVIRONMENT AND HOW THEY IMPACT ON BUSINESS DIRECTIONS AND MANAGEMENT RESPONSES (Enquiry, Knowledge & Understanding)

2. CRITICALLY EVALUATE ARGUMENTS, ASSUMPTIONS, ABSTRACT CONCEPTS AND DATA TO JUSTIFY THE RECOMMENDATIONS OF ALTERNATIVE APPROACHES TO BUSINESS DEVELOPMENTS WITHIN APPROPRIATE ETHICAL PERSPECTIVES (Analysis, Problem Solving)

3. REFLECT ON THE IMPACT OF CONTEMPORARY MANAGEMENT PROBLEMS AND OPPORTUNITIES ON BUSINESS DIRECTIONS AND DECISIONS (Enquiry, Learning, Reflection)

4. CRITICALLY EVALUATE AND APPLY TO CONTEMPORARY ORGANISATIONS THE IMPACT OF CHANGING CONSTRAINTS, OPPORTUNITIES, DEMANDS AND THREATS TO BUSINESSES IN AN INTERNATIONAL CONTEXT (Analysis, Application, Learning)

5. CRITICALLY EVALUATE CHANGES IN THE INTERNATIONAL BUSINESS ENVIRONMENT AND THEIR IMPLICATIONS FOR FUTURE PATTERNS OF INTERNATIONAL BUSINESS (Application, Enquiry, Learning)

6. TO CRITICALLY EVALUATE AND ANALYSE THE KEY ASPECTS OF INTERNATIONAL BUSINESS DYNAMICS TO SECURING BUSINESS DEVELOPMENT AND SUCCESS (Application, Learning)

7. TO APPLY THEORIES TO DIFFERENT SCENARIOS AND PRESENT THE ANALYSIS USING AN EFFECTIVE MEDIUM (Analysis, Application, Enquiry)

8. TO SYNTHESISE THE CONCEPTS, IDEAS AND ISSUES LEARNED IN THE MODULE, REFLECT ON THE CONSEQUENCES OF THESE TO THEIR PERSONAL DIRECTION AND COMMUNICATE THESE USING APPROPRIATE AND EFFECTIVE MEDIA (Communication, Enquiry, Reflection)
LEARNING STRATEGIES
Students will be exposed to a variety of learning approaches including the business school `student' conference attendance which will be led by business leaders and practitioners , guest lectures, workshops, group activities and simulations, and real business experiences.
The first part of the module will be delivered at the conference and the students will be expected to attend at least 4 presented sessions, they will then follow their pathway choice to complete the module.

The emphasis given to the learning outcomes will depend on the pathway chosen.
RESOURCES
The content of this module requires that students have access to up-to-the-minute data and can synthesise and data and communicate information effectively. Access to the IT laboratories, school studio facilities, online library Databases including Mintel.
TEXTS
Barry Maunde. Managing Cross-cultural Communication, Principles and Practice. Palgrave macmillan 2011
Brooks I, Weatherston J & Wilkinson G. The International Business Environment- Challenges & Changes 2nd Edition (2010). Prentice Hall
Dicken P. Global Shift - Managing the Contours of the World Economy 6th Edition (2009). SAGE Publications Ltd
Griseri P and Seppala N. Business Ethics and Corporate Social Responsibility. CENGAGE 2010
Jackson, T. International Business Ethics. Cambridge University Press 2011
Peng M & Meyer K. International Business (2011). CENGAGE Learning
Rugman A & Collinson S. International Business 5th Edition (2009). Prentice Hall
Assessment Details
A 1500 Report based on the conference or Portfolio of record of knowledge and skill development, reflection and projection weighted at 50%, assessing Learning Outcomes 1, 2, 4, 7 and 8

A 3000 word report on a contemporary management issue weighted at 50% assessing learning outcomes 3 ,4, 5 & 6