Topics

International Travel Management
- Features of the industry: service not a physical product; inseparability; perishability; no stockholdings; seasonality; high fixed costs; fluctuating demand/rigid supply; impact on society; importance of people; intangible product; good cashflow.
- Intermediaries - the role of the travel agent in business and leisure travel, the role of the tour operator, the internationalisation of intermediaries.
- Retailing and organising - business and leisure agencies
- The affect of new technology including disintermediation/reintermediation.

Transport Principals
- Transportation - trends and issues in transportation.
- The international airline business. De-regulation of European airlines, airline strategies, and the growth of "mega" carriers.
- The importance of charter airlines and low cost airlines in the growth of international tourism
International Hospitality Industry
- The historical development of the hotel industry
- Analysis of the hotel industry and the external environment.
- Exploration of provision and products.
Growth And Distribution
- Strategic issues e.g.: Organizational growth, Mergers and acquisitions, Franchising, Management contracts
- Technology e.g. Impacts of the uses of communication and information technologies
- Human resources issues including selection, recruitment, training,

International Tourism Industry

The Demand for Tourism
- Demand for Tourism: tourism behaviour and tourism motivation.
- Measuring Tourism Demand: research and segmentation.
The Tourist Destination
- Tourism impacts
- Sustainable tourism
- Tourism and development planning
Tourist and Visitor Attractions
- The nature and purpose of attractions
- Natural and Man-made attractions
- Field trip or equivalent
- The event as flexible/temporary attraction
Tourism Marketing
- Managing Tourism Marketing
- Marketing Mix and planning decisions in Tourism Marketing

Core Text
Morrison, A. M. (2013) Marketing and Managing Tourism Destinations
Theobald, W. F. (2011) Global Tourism
Clarke, A. and Chen, W. (2007) International Hospitality Management
International Management: Strategy and Culture in the Emerging World Ahlstrom, D. and Bruton, G. D. (2009)
Overbooked: The Exploding Business of Travel and Tourism Becker, E. (2013)

Recommended Text
Conrady, R. and Buck, M. (2008) Trends and Issues in Global Tourism 2008
Lockyer, T. L. G. (2006) The International Hotel Industry: Sustainable Management
Horner, S. and Swarbrooke, J. (2004) International Cases in Tourism Management
Ferdinand, N. and Kitchin, P. J, (2012) Events Management: An International Approach
John, S. (2003) Business & Corporate Aviation Management On Demand Air Travel
Kozak, M. and Baloglu, S. (2010) Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge
Prats, L. (2011) Researching Coastal and Resort Destination Management: Cultures and Histories of Tourism
Wolff, H. J. (2012) 100 Hotels + Resorts: Destinations That Lift the Spirit
Nihalani, M. and Mathur, A. (2012) Tourist Perceptions For Heritage And Culture: A Case Of The Desert Destination Of Jodhpur
Hall, C. M., Timothy, D. J. and Duval, D. T. (2004) Safety and Security in Tourism: Relationships, Management, and Marketing
Mancini, M. (2008) Selling Destinations
Robinson, P. (2012) Tourism: The Key Concepts
Kozak,M., Gnoth, J. and Andreu, L.L.A. (2009) Advances in Tourism Destination Marketing: Managing Networks
Higham, J. (2004) Sport Tourism Destinations
Buhalis, D. and Crotts, J.C. (2000) Global Alliances in Tourism and Hospitality Management
Pearce, P. (2005) Tourist Behaviour: Themes and Conceptual Schemes
Buckley, R. (2009) Adventure Tourism Management
French, Y. and Runyard, S. (2011) Marketing and Public Relations for Museums,
Galleries, Cultural and Heritage Attractions
Murphy, P.(2007) The Business of Resort Management

Journals
Emerald | Journal of Hospitality and Tourism Technology information
Emerald | International Journal of Culture, Tourism and Hospitality Management
Academy of Management Journal
British Journal of Management
European Management
International Journal of Hospitality & Tourism Administration
The Journal of Hospitality & Tourism Research
Journal of General Management
Management Today
Sloan Management Review
People Management
Professional Manager

Websites
Cambridge Journals Online - Journal of Hospitality and Tourism Management
http://www.britishcouncil.org/learning-infosheets-hospitality-and-tourism.pdf
http://www.bha.org.uk/summit2013/
http://www.routledge.com/tourism/
www.businessballs.com
www.changingminds.org
www.managementhelp.org
www.themanager.org
www.mindtools.com
www.12manage.com
www.cipd.co.uk
www.leadershipnow.com
www.managementhelp.org
www.managers.org.uk
www.strategicmanagement.net

The learning strategy for the module requires students to commit 300 learning hours, of this there will be 75 hours of class support and 225 hours of independent and self directed study.

The lectures will be interactive with student participation in discussions of hhistorical development of the international hotel industry and from this context, and critically examine the evolution and development of the current international industry. Students will be allocated to small groups for various activities and workshop sessions. Tutorials will be used to ensure that students understand the material and its relevance to the programme. Within the module, students will undertake individual presentations. These will be used to highlight understanding of module content, planning and implementation of ideas and innovations, self assessment and reflection, peer/tutor discussion and review.

For each topic, students will engage in preparation and reading prior to each seminar. Students will be asked to share their reading of the topic through discussion with their peer group, present their findings to the seminar group and provide feedback to other students

Case Study 50% Weighting
Reflect on a relevant case study of International Travel, Hospitality and Tourism and critically review the relationship relevance and impact of the module topics to your analysis. Students will be required to demonstrate how they have satisfied the assignment and the module learning outcomes.

3,000 words including appendices

LO 1,2

Critical Evaluation 50% Weighting

LO 3,4

To pass this module student must obtain overall 50% marks

Pass criteria

Demonstrates ability to systematically describe a specific organisation in terms of management theories and appropriate contemporary practice.
Provides some critical analysis of operational aspects of same organisation. Reflects adequately on potential improvements to same organisation and is well referenced. In order to pass a module, students need to attain at least a minimum of 30% in all elements of assessment.

Distinction criteria,

Evidences a subtle understanding of the position of the organisation in terms of a range of appropriate theory and contemporary practice.
Focuses upon the critical analysis of relevant operational aspects of the organisation, with appropriate contrast with other organisational forms and practice. Provides a well-supported, reasoned and pragmatic set of recommendations. Evidences wide and appropriate reading in the references supplied.

The VLE (NETED)
The Internet
Word Processing software for use in the coursework
Spreadsheet software like EXCEL/SPSS
Printed and electronic journals.