The module facilitates the exploration and critical review of a substantial individual research enquiry within the field of Digital Marketing Management. It demonstrates individual knowledge, skills and competency development - offering experience of producing a competent research based piece of work.

An individual research dissertation of 12,000 words, exclusive of appendices of no more than 10% of the wordage of the document or 10 pages, which is the greater and at no less than 12pt size text except where impracticable, covering learning outcomes 1-5.

The module comprises supervision.

The majority of the module is conducted through independent learning and reference to an assigned supervisor, who will convene at mutually agreed intervals. Communication between both parties can be, if agreeable, through face-to-face, e-mail and telephone.

Library Text and Electronic Resources.
Computer with internet connection and appropriate software.

Saunders, M., Lewis, P. and Thornhill, A., 2012, Research Methods for Business Students, 6th Edn, London, FT Prentice-Hall.

Swift, L. & Piff, S. 2014, Quantitative methods for business, management and finance, Palgrave Macmillan, Basingstoke.

Carson, D, and Gilmore, A (2006). Qualitative Marketing Research. London, SAGE Publications, 2006.

Other assigned contemporary text deemed appropriate dependent on the focus of the student's dissertation research.

It is a special condition that to register on this Dissertation module, candidates must have studied the postgraduate 'Business Research Methods' module (or equivalent)

1. COMPETENTLY AND SYSTEMATICALLY DEMONSTRATE KNOWLEDGE AND UNDERSTANDING, AND CRITICAL APPRAISAL, OF APPROPRIATE METHODOLOGIES AND TECHNIQUES. THIS SHOULD BE APPLIED TO A PARTICULAR FOCUS OF DIGITAL MARKETING MANAGEMENT RESEARCH. THIS MODULE'S DISSERTATION AND RESEARCH FOCUS AND MUST DEMONSTRATE AN ELECTED THEMATIC CORE OF A DIGITAL MARKETING PERSPECTIVE
Knowledge and Understanding
Learning

2. DEMONSTRATE KNOWLEDGE AND UNDERSTANDING IN A CHOSEN AREA OF DIGITAL MARKETING RESEARCH.
Application
Enquiry
Knowledge and Understanding
Reflection
Analysis

3. INVESTIGATE AND EVALUATE POTENTIAL SUITABLE RESEARCH DESIGNS AND ELECT AND JUSTIFY AN APPROPRIATE RESEARCH STRUCTURE
Learning
Problem Solving
Analysis

4. DEMONSTRATE APPROPRIATE DATA GATHERING, ANALYSIS, SYNTHESIS AND CRITICAL REVIEW OF FINDINGS.
Enquiry
Reflection
Communication

5. PRODUCE AN ORGANISED AND LOGICALLY PLANNED AND EXECUTED RESEARCH DISSERTATION WITHIN THE FIELD OF DIGITAL MARKETING MANAGEMENT
Communication
Knowledge and Understanding