The implementation of the project will include establishment of benchmark conditions at the start of the project so that clear evaluation can be carried out at the end.

It is possible that a portfolio of activity will be required by an employer made up of different activities and tasks.

As well as evaluating the project the student will also be required to reflect critically on practical experiences gained, and the impact they may have on his/her views and actions.

Examples of portfolio activity could include:

1. Creation of a Digital Marketing Strategic plan
2. Deployment of a major new feature e.g. e-billing payments systems or establishment of a new website or review and evaluation of an existing website.
3. Audit and re-launch of social media marketing provision.
4. Specification, production and deployment of app.
5. Production of a range of digital media including film, animation and podcasts, where relevant.
6. Budget and investment plan for digital marketing plan.
7. Cost benefit analysis for different investment projects.
8. Devising and implementing a training plan for existing staff.
9. Production of a manual
10. Identifying, evaluating business support programmes and where authorised applying on behalf of the organisation.

The student project will provide experiential learning in a place of work.

The project can be in any type of organisation e.g. private sector, public sector, charity or a University.

It is desirable but not essential for the work project activity to physically take place at external premises. Many SME’s may not have space.

4 hours for 1 to 1 consultation with the academic contact are provided. This may be done in person, via skype or through a phone call depending on the project.

4 hours participation in online forums

Business/marketing report (9000 words) 80% (1,2,3,5,6)

Reflective assessment (1500 words) 20% (4,5)

VLE to access pro-formas

Moon J A (2008) Reflection in learning and professional development: theory and practice. - London : RoutledgeFalmer, 2008

Smith K A 2014 Teamwork and project management. 4th ed. New York : McGraw-Hill Education,

Wintage L M (2015) Project management for research and development guiding innovation for positive R&D outcomes e-book

1) Employ critical and evaluative techniques to implement a project in a digital marketing work setting Knowledge and Understanding

2) Utilise, apply and demonstrate relevant professional work-based skills and knowledge in the field of digital marketing
Application

3) Evaluate complex issues both systematically and creatively, make sound judgements in the absence of complete data, and employ appropriate decision-making in complex and unpredictable situations.
Problem solving

4) Negotiate the different types of working relationships with staff within the workplace, and others - directly or indirectly - relevant to the project
Reflection

5) Critically appraise and evaluate theories learned in relation to practical experience gained in a digital marketing work setting
Enquiry

6) Provide training and/or other suitable support measures so that the project or activity can be continued by the company after the student has left the project. This will include communicating their conclusions clearly to specialist and non-specialist audiences.
Communication