Oral presentation of proposal up to 20 minutes (25%) (1,2,3)

Project pro-forma proposal completed. This will include Lit Review, GANTT chart, specification of outputs and outcomes. 2000- 2500 words (75%) (2,3,4,5)

The aim of this module is for the student to develop a clear plan for securing a partner organisation to carry out the Work Based Digital Project. The project should be focused on key aspects of digital marketing management relevant to the organisation.

Students will be expected to do the following:
a. To research a literature in the selected topic area, in depth.
b. Attend business breakfasts and other networking meetings in the area either as an individual or as a group.
c. Develop a suitable online presence and engage with appropriate online forums and brokerage site.
d. Researching appropriate business support funding that may support the project specifically or the business in general.
e. Engage with current reflective practice.

12 x 2 hour Whole Group Meetings
1 to 1s meetings will be provided to provide feedback on the developing proposal. Feedback will also be provided via the oral presentations.
Directed study relating to reflective practice, research and funding.

Internet

Barker S and Cole R (2012) Project management 3rd ed Harlow Pearson

Ryan D and Jones C (2012) Understanding digital marketing : marketing strategies for engaging the digital generation - 2nd ed. - London : Kogan Page,

1. Demonstrate a systematic understanding of knowledge which is at the forefront of the digital marketing as a subject.
Knowledge and understanding

2. Demonstrate the independent learning ability required to advance their knowledge and understanding, and to develop new skills to a high level for continuing professional development in the field of digital marketing.
Learning

3. Demonstrate a comprehensive understanding and critical evaluation of methodologies and techniques, including Information Literacy, applicable to digital marketing research.
Enquiry

4. Develop a Strategic Digital Project proposal which includes professional, legal and ethical aspects and obtain authorisation from academic supervisor and the organisation.
Knowledge and Understanding
Application

5. Demonstrate the qualities and transferable skills necessary for employment requiring the exercise of initiative and personal responsibility self-direction and originality in tackling and solving problems, and act autonomously in planning and implementing tasks at a professional or equivalent level. Problem solving and Reflection